Hootsuite Erfahrungen

Ein tolles Planungs- und Publishing-Tool für Social Media Posts.

Kommentare: Ein Tool mit einer übersichtlichen Benutzeroberfläche, welches eine gute Möglichkeit bietet, Beiträge im Voraus zu planen.

Vorteile:

Eine umfassende Social-Media-Management-Plattform.

Nachteile:

Hootsuite hat keinen Diskussionsfeld. Das macht Freigabeprozess der Beiträge etwas kompliziert.

Super Tool um alle Channels zentral an einem Ort zu bearbeiten

Kommentare: Insgesamt sehr positiv und im Preis-Leistungsverhältnis sehr gut.

Vorteile:

Die recht einfach Handhabung, die Einbindung jeglicher Channels, und das organisieren der Tasks im Team. Es gibt viele Möglichkeiten der Eigen-Konfiguration

Nachteile:

Persönlicher Geschmack: Es ist etwas unübersichtlich, aber man findet sich schnell zurecht

Tolles Design bei mäßigem Funktionsumfang

Kommentare: Ich bin von diesem Tool leider sehr unterwältigt. Es sieht zwar hübsch aus, aber ist in der Praxis leider eine der schlechtesten Social Media Suiten, die ich je benutzt habe.

Vorteile:

Das Design der Software ist wirklich ganz schick und übersichtlich, aber das war es leider auch schon.

Nachteile:

Wenige Funktionen. Unübersichtliche Contenterstellung. Undurchsichtiger Freigabeprozess. Keine Kommentarspalte in der Contentplanung.

rundum ok

Vorteile:

Die Möglichkeit der Vorplanung mit empfohlenden Uhrzeiten.

Nachteile:

Die Auswahl an Formaten ist für Social Media Zwecke nicht optimal.

Great for businesses and distributed teams

Kommentare: This is a great tool that has enormously helped our content team stay organized and post on a regular consistent basis.

Vorteile:

Hootsuite makes it easy for our distributed team of content contributors to submit content, and our internal team can then create a posting calendar and use automated posting to make the management of all of our social platforms fast and simple.

Nachteile:

We really like hootsuite, but it would be nice if more platforms and types of posts could be made.

Useful for beginners but high priced

Kommentare: Especially for the free version, I can say that since we have switched to a maker-checker structure in our social media marketing process, checking the planned posts much earlier prevents problems that may occur in the instant posting. Making improvements on the features I explained in the cons section will make the product much more effective, but if you are just a beginner, it will be easier for you to try the free plan.

Vorteile:

It's useful to connect more than one social platform and manage all of them from one channel.

Nachteile:

Unfortunately I think the pricing is expensive. Also, the lack of a scheduling option for stories complicates the process. The most important shortcoming for me is the lack of a PDF scheduling option for LinkedIn. I think this is a very necessary feature especially for B2B marketers. I also think it is necessary to integrate more social media accounts, especially for the free plan. I understand the scheduling limits, but I think every marketer, even if it is a free plan, needs to be able to use all social media accounts on the free plan to test the effectiveness of the product.

Perfect for several social channels but costs can add up

Vorteile:

The dashboard is great when you have several social media channels.

Nachteile:

The pricing is a bit steep, especially when you add team members.

Too expensive for your startups

Kommentare: I used Hootsuite to schedule social media posts, but I found the price prohibitive for the use I had

Vorteile:

A solid tool to schedule social media posts.

Nachteile:

The price is prohibitive for a young startup with minimal budget

Great software for managing Social Media

Kommentare: Overall I've really liked using Hootsuite for its simple design and ease of use. It's been a really useful tool in our social media journey.

Vorteile:

I'm able to manage our companies social media accounts. We don't get a lot of interaction but about once a month we post to the 3 platforms that we utilize. It's FB, Twitter and Instagram. I love that I can do the work once and have the post go to all 3 platforms.

Nachteile:

Hootsuite used to have a free level and we used it for years. Now we are reevaluating what we are going to do because we're a small business and every dollar counts in this economy.

Great tool!

Kommentare: My experience with Hootsuite was great. I love the ease of use of the tool, the fact that you could monitor competition and all the other features. Basically it's an all-in-one tool that every SMM should have.

Vorteile:

The ease of use, the training, the chance to plan everything, the stats

Nachteile:

I cannot really think of somethnig I didn't like....

THE tool for employee social media ambassadors

Vorteile:

Excellent integration with supported social networks, easy post scheduling and customization, gamification leaderboard.

Nachteile:

Cannot mention LinkedIn entities from Hootsuite composer. This is a LinkedIn API limitation and not a Hootsuite one. Lack of support for the Fediverse, Threads, and BlueSky are glaring omissions.

Hootsuite makes my life easy

Kommentare: We set up all the different platforms for our business, connected each one and the ease of posting has been amazing.

Vorteile:

It is really convenient to have access to all the social media channels in one place with posts and content.

Nachteile:

I can't think of anything negative about Hootsuite at all.

Love Hootsuite

Kommentare: I used Hootsuite to post on the business's social media accounts & track metrics.

Vorteile:

Easy to use. Optimizes posting times. Makes social media management easy.

Nachteile:

There isn't really anything that I didn't like.

Competitive Scheduler

Vorteile:

This software offers a free account, which is great for testing features before upgrading to a premium plan. It is competitive with other social media schedulers for businesses and provides useful basic features like managing multiple social media accounts, auto-posting, and media libraries.

Nachteile:

It would be beneficial to integrate additional social platforms like LinkedIn. Additionally, auto-posting doesn’t always work as reliably as expected.

A Good Option for Social Publishing and Monitoring

Kommentare: At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.

Vorteile:

One of my favorite things about Hootsuite is the ability to 'autoschedule' posts based on the time that you're likely to receive the most engagement. This takes a lot of the guesswork out of the job of a social media manager, as you can tend to labor over the details like whether or not something is emergent enough to post right now or whether you should wait to schedule it in the future. I find Hootsuite's customizable streams can be helpful in mitigating a lot of the noise that comes along with social media, but constant algoritm and UI updates to platforms like Twitter can make streams obsolete quickly. The platform is super simple to get set up and running with, and the free version (which I'm currently using for my personal accounts/projects) is perfectly serviceable for teams with 3 social accounts or fewer. I've never had to reach out to support, but Hootsuite's online presence is great and they're constantly providing materials that are helpful to social media managers.

Nachteile:

I find their integration with Instagram somewhat lacking. During my time with Hootsuite, I have scheduled countless Instagram posts, but the way the marriage between Instagram and Hootsuite Works means that you can schedule the post, but you need to open the app on your phone and hit send when the time comes to actually publish your post. I have missed so many Instagram posts because of this, and the fact that I only appear to get a notification when It's time to post on Instagram about half the time. I realize that this isn't necessarily all Hootsuite's fault, but this is a real downer, and leaves me wishing that the integration was better

Used To Be Great...

Vorteile:

I've been using Hootsuite for a long time for multiple businesses/clients and I have loved the capability they offer for a reason able price, but unfortunately that recently changed. So I'll get to that in the cons section. I do still love how easy it is to schedule but that is about it. Everything else, I'm no longer a fan of.

Nachteile:

1. When you schedule something if you need to go back and make an edit it is very time consuming and cumbersome. 2. You used to be able to have something like 5 profiles connected on the free plan and schedule out 20 posts but now you can only have 2 profiles and 5 posts. 3. The paid plans are way too expensive in my opinion for what you get compared to other platforms like Later. 4. The analytics are not that helpful in my opinion. I can get more information on Facebook directly than Hoostuite. 5. I have had a lot of technical problems lately. Getting a lot of random errors and having to redo a post or getting errors connecting a profile, etc. All making it pretty hard to use the software anymore.

It enables us to attract new clients and reach out to our devoted supporters.

Kommentare: By scheduling posts to go out at the most effective times, you may reach more customers, increase interaction, and increase conversions.

Vorteile:

Hootsuite's first significant application was scheduling posts for times when I wasn't available to post them. Today, there are a ton of scheduling tools available, including automatic schedules that publish our posts at the same time every day regardless of when I compose them, eliminating the need for me to manually enter the information each time.Hootsuite has a ton of information to display, thus in order to manage it all, it is presented in tabbed styles. I have full control over our feeds and can alter what displays on a particular tab. Prioritize influencer messages, create a tab just for customer service messages, whatever.With analytics, I may learn more about what customers desire and compile that information into reports that I can customize.Manage and evaluate the effectiveness of social advertising to attract new clients in addition to devoted followers.

Nachteile:

Sadly, the fundamental plan has certain flaws. If I want advanced features, I'll have to pay.There are some issues with the post creator's text editor.It is annoying to not be able to amend a planned post within five minutes of the scheduled publishing time.

Impressive social media management

Kommentare: Hootsuite offers a range of collaboration tools, enabling teams to work together on social media campaigns and strategies.

Vorteile:

Hootsuite enables users to manage multiple social media accounts from a single dashboard, making it a popular choice for businesses with a strong social media presence.Hootsuite offers advanced scheduling and automation tools, which can save time and streamline social media management workflows.Hootsuite provides detailed analytics and reporting features, enabling businesses to track social media engagement, performance, and customer interactions.

Nachteile:

While Hootsuite offers a range of advanced features, some users may find the tool complex and difficult to navigate, particularly those who are new to social media management.Some users have reported limitations in using third-party APIs with Hootsuite, which can be a drawback for businesses that rely on automation and integration capabilities.

Essential Social Media Management Platform

Kommentare: I work for a digital marketing agency who manages the social media pages for over 40+ businesses in Egypt and the Middle East, We run an incredible amount of pages on different social networks because they are too many nowadays, Almost 6/7 Pages/Profiles for each account and this is the hardest part to keep everything under control and collaboration with the right monitoring tools and to have a seamless post schedule for the whole month without a single fail, I like the fact that through all the years Hootsuite never pushed anyone to subscribe or pay for a personal use through limiting the capabilities and this makes us, We pay because we're an agency handling many accounts but for others they don't have to.

Vorteile:

I like their easy-to-use interface with the user-friendly publishing tools to create and schedule posts to multiple social networks with the ability to collaborate in real-time with your team members and being able to assign permissions with my organization and with/for clients for a seamless access and maximum monitoring, I also like the deep insights we're able to gain through their in-depth analysis, It enables us to measure our performance across different channels to stay on top of trends and to drive the highest value of our organic/paid reach.

Nachteile:

We needed a functional mobile application because it's 2022, And the reporting capabilities still not smart or bringing any difference between it and the social networks built-in reporting tools, Also adding some algorithms and AI/ML for the whole platform would be good specially for the content recommendation part.

Not worth the money for my particular application

Kommentare: Under-utilized because the tools on Meta and LinkedIn are easier for me to use. Found customer service to be inflexible. I liked having the free account(s), but those are gone now. Just too expensive for my level of business.

Vorteile:

I can schedule out social media for different clients (but only up to 10 SM accounts)

Nachteile:

Awkward to use, I like using FB Meta and LinkedIn scheduling better. Seems like I'm always getting SM accounts disconnected and I find out later that my scheduled posts never posted. I don't see any email correspondence or IMs or anything to alert me of this. I find out by accident. Customer Service. Hootsuite is not meeting my needs and I am underutilizing it as such. I asked for a partial refund and they refused. It's a lot of money for something I can't utilize easily. It's a lot of money for just 10 SM accounts. I think that this platform is intended for deep-pocketed larger organizations with Social Marketing teams/depts. than for small business. There is no opt-out for auto-renewing subscriptions.

Makes life so much easier

Kommentare: I'm able to efficiently see all of my social channels in one place. It makes it easier and less stressful to schedule, listen, reply to messages/comment, tag, etc. than having to go to each channels individually.

Vorteile:

I like that you can schedule posts and see what's coming in a calendar. You can also "listen" to social media by setting up a hashtag you'd like to follow and all posts that use that hashtag will appear in a stream. You can set up a several streams for one social channel such as for posts, messages, scheduled posts, etc. You can even manage and reply to comments.

Nachteile:

It takes a bit of a learning curve. It has some limitations as far as tagging companies or people. Some functions, you'll have to do directly on the social channel. But that's also the case with any social media management and analytics software like Hootsuite.

Hootsuite made Social media useable for us

Kommentare: We’ve been really happy with Hootsuite. It’s shortened the time we have to spend on social media and made the time we do spend on it much more streamlined.

Vorteile:

We only use social media because Hootsuite allows us to manage all the different platforms at once. Otherwise we would only use 2 platform or spend a lot more time on it.

Nachteile:

I’d really like to have a little more automation options. It’s taken a while to get used to everything but now we’re really happy.

Hootsuite is my must-have tool for managing my social networks.

Kommentare: Hootsuite, in overall, provides more opportunities to learn new things, especially when it comes to attempting to get insight into the crisis situation that most businesses find themselves in. Thanks to this method, we can now get our message to the right individuals at the right time.

Vorteile:

I take great pleasure in being able to plan out and fine-tune customers' social media campaigns and provide them with raw data when they need it. Hootsuite, in my opinion, provides superior information and connectability with its publics in contrast to other brands.

Nachteile:

The expense of the Learning Academy irritates me much, especially in light of the fact that both Google and Amazon provide equivalent services for free. I think the academy might use some updating, especially for interns who are trying to get into the workforce.

Reliable and easy social media manager

Kommentare: Hootsuite and Buffer are my go to social media, despite the several other SM Managers that I've tried out. I work with 5 brands and I have to manage their social media accounts (Facebook, Twitter, Instagram and LinkedIn) I've been using Hootsuite (and Buffer) for three years but of the two Hootsuite is my favorite and my safe bet. I have a habit of testing out as many free marketing software's as I can find and in terms of social media marketing Hootsuite is the best. The interface is easy to use, and the tutorial available to each new signup is very helpful. I love being able to tag a Facebook page, Twitter profile or Instagram profile in a post. The android app is also fully functional on my Kindle Fire (Unlike Buffer) which is a plus. The Feedly> Hootsuite integration is a major plus, I've never used the Hootsuite RSS feed option even though I keep planning to, but I like being able to share informative posts from feedly (On my Kindle Fire) to Hootsuite. What I love the best is that the free plan unlike buffer lets you schedule as many posts as you want to 3 social media profiles. This is great because I can schedule a month worth of social media posts in three days unlike the 10 posts per profile restriction on the Buffer's free plan.
The analytics reports aren't very detailed and often I rely on Start a Fire as well as a variety of other software's to get in-depth analytics but the brands I work with do not understand or see the need for in-depth analysis so I suppose it's okay. I'm not happy that Hootsuite doesn't support posts with multiple images, I learnt that the awkward way when I made a post with 3 pictures. I recommend Hootsuite for beginners and Individuals who want a simple, straight forward social media manager. Oh, and the Hootsuite academy is very insightful.

Vorteile:

It is one of the simplest Social media managers in the market, the freeplan is great because it provides essential features for beginners and experts at no cost. I also like the mini tutorial for new users, at the right side of the dashboard. I personally use Tweetdeck for social listening on Twitter but Hootsuite is also great for that.

Nachteile:

I dont like the fact that if i want to schedule a post with multiple images i'll have to schedule it directly on Facebook or on Tweetdeck for twitter.

Easy-to-use one-stop social media marketing platform - but moving out of budget range

Kommentare: Hootsuite has been an excellent tool for me while starting out in the role of marketing and communications for my Library, but given the skyrocketing price, we will not be continuing to use it. I appreciate all the integrations and time saving features, but this is not enough to offset the increase in cost, from my own personal perspective as well as from the perspective of our board's financial team.

Vorteile:

Hootsuite is a cohesive one-stop marketing platform that allows for management of multiple social media channels in one site. I appreciate the ability to create content for multiple platforms simultaneously, while still being able to tailor aspects of it such as post text, hashtags, and images size ratios, to specific platforms. Newly added integration with Canva further streamlined my workflow allowing me to create one design for all marketing for a particular program or service, then use it in print, digital, social, and internal marketing efforts. Hootsuite also offers a customizable analytics dashboard that allows me to see how well marketing efforts have done in a certain time frame, and break it down further by platform.

Nachteile:

The pricing has jumped dramatically, as per an email from the company last week, nearly doubling and making it unaffordable on our nonprofit budget. I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular posts as a single entity, and TikTok and YouTube analytics have not integrated well. I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go into Facebook after every post goes live and change this setting myself.