--- description: Detaillierte Informationen über Omnisend zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools dank Capterra Austria. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Omnisend Kosten, Erfahrungen & Bewertungen - Capterra Österreich 2026 --- Breadcrumb: [Startseite](/) > [E-Mail Marketing Software](/directory/30013/email-marketing/software) > [Omnisend](/software/153508/omnisend) # Omnisend Canonical: https://www.capterra.at/software/153508/omnisend Seite: 1 / 35\ Zurück: [Nächste Seite](https://www.capterra.at/software/153508/omnisend?page=2) > Omnisend, die eCommerce-Marketing-Automatisierungsplattform, die dir hilft, mehr zu verkaufen. Kompatibel mit Shopify und anderen eCommerce-Plattformen. > > Bewertung: **4.7/5** von 836 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Omnisend? Omnisend ist ein eCommerce-E-Mail-Marketing-Tool, zugeschnitten auf kleine und mittlere eCommerce-Sites. Das Tool ist sehr einfach zu bedienen, also ist es perfekt für E-Mail-Marketing-Anfänger. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.7/5** | 836 Nutzerbewertungen | | Bedienkomfort | 4.6/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.6/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.5/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.5/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 90% | (9/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Omnisend - **Region**: Western Gateway, UK - **Gegründet**: 2014 ## Gewerblicher Kontext - **Startpreis**: $ 16,00 - **Preismodell**: (Kostenlose Version verfügbar) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Englisch - **Verfügbare Länder**: Albanien, Algerien, Amerikanische Jungferninseln, Andorra, Angola, Argentinien, Aserbaidschan, Australien, Bahamas, Bangladesch, Belarus, Belgien, Bosnien und Herzegowina, Brasilien, Britische Jungferninseln, Bulgarien, Chile, China, Costa Rica, Deutschland und 88 weitere ## Funktionen - API - Abonnenten-Management - Aktivitäts-Dashboard - Anpassbare Vorlagen - Automatische Antworten - CAN-SPAM Compliance - Content-Management - Dashboard Software - E-Mail-Tracking - E-Mail-Vorlagen - Ereignisgesteuerte Aktionen - Formularerstellung und -design - Geplanter Nachrichtenversand - Kampagnen-Tracking - Kampagnenanalysen - Kampagnenmanagement - Kampagnenplanung - Kampagnenplanung - Kanalmanagement - Klick-Tracking - Kontakt-Datenbank - Kontaktmanagement - Konversion-Tracking - Kundenprofile - Kundensegmentierung - Lead Segmentierung - Lead-Erfassung - Lead-Generierung - Leadmanagement - Leistungskennzahlen - Marketing-Automatisierung - Massen-SMS - Mehrere Kampagnen - Mobile Optimization - Multichannel-Kampagnen - Nachrichten-Personalisierung - Personalisierung - ROI Tracking - Real-Time Analytics - Real-Time Notifications - Real-Time Reporting - Social Marketing - Social-Media-Integration - Suchen / filtern - Verhalten-basiertes Targeting - Vorlagen-Management - WYSIWYG-Editor - Workflow-Management - Zielseiten / Web-Formulare - Zwei-Wege-Messaging ... und 21 weitere Funktionen ## Integrationen (102 insgesamt) - 29 Next - 99minds - Adobe Commerce - AfterShip - Alloy - Appy Pie - Argoid - BigCommerce - CartHook - ConvertFlow - Digioh - EComposer - Easyship - Ekoma - Elink.io ... und 87 weitere Integrationen ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - 24/7 Live-Support - Chat ## Category - [E-Mail Marketing Software](https://www.capterra.at/directory/30013/email-marketing/software) ## Ähnliche Kategorien - [E-Mail Marketing Software](https://www.capterra.at/directory/30013/email-marketing/software) - [Marketing Automation Tools](https://www.capterra.at/directory/6/marketing-automation/software) - [SMS Marketing Software](https://www.capterra.at/directory/30842/sms-marketing/software) - [Content Marketing Software](https://www.capterra.at/directory/30796/content-marketing/software) - [Kampagnenmanagement Tools](https://www.capterra.at/directory/30012/campaign-management/software) ## Alternativen 1. [Brevo](https://www.capterra.at/software/132996/brevo) — 4.6/5 (3408 reviews) 2. [Mailchimp](https://www.capterra.at/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerLite](https://www.capterra.at/software/136603/mailerlite) — 4.7/5 (2256 reviews) 4. [Constant Contact](https://www.capterra.at/software/31898/constant-contact) — 4.3/5 (2912 reviews) 5. [ActiveCampaign](https://www.capterra.at/software/79367/activecampaign) — 4.6/5 (2561 reviews) ## Nutzerbewertungen ### "Omnisend For The Win" — 5.0/5 > **Olivia** | *17. Oktober 2024* | Bekleidung & Mode | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: The interface is very intuitive and easy to use. Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business. The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews. They really do provide an all encompassing service to their customers. > > **Nachteile**: There have been glitches with scheduled SMS campaigns not sending, but this has been a rare occurrence. > > Overall, my experience has been great with Omnisend and I would highly recommend them to other business owners. ----- ### "Powerful Ecommerce Email Marketing Without the Klaviyo Price Tag" — 5.0/5 > **Frank** | *21. März 2026* | Geschäftsbedarf & -einrichtung | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only. The email builder is excellent—great templates, plenty of design flexibility, and strong tools for keeping everything on‑brand, including branded link tracking, which is better for both branding and deliverability. We also find its segmentation useful beyond email; syncing those segments into Google and Meta ad audiences helps keep our targeting current without manual exporting or relying on extra tools. Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales. Documentation is thorough, support has always been good, and the new AI‑powered help widget is surprisingly effective at answering nuanced questions quickly. > > **Nachteile**: The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create. Without any way to trigger it later in the customer journey, we avoid enabling it. SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow. > > Our overall experience with Omnisend has been consistently positive. It’s a tool that’s easy to pick up when we need to build a campaign, adjust a segment, or check on an automation, and nothing feels convoluted. The platform has remained stable and predictable, and the updates they’ve released over time have directly made the product easier and more effective to use. It’s become a straightforward part of our workflow without adding unnecessary complexity. ----- ### "Too buggy, but keeps costs down" — 2.0/5 > **Verifizierter Rezensent** | *14. Jänner 2025* | Informationstechnologie & -dienste | Empfehlungsbewertung: 3.0/10 > > **Vorteile**: I liked chat was quickly available. It has a lot of features, except reporting they make you pay for proper reporting > > **Nachteile**: Very buggy -\> Doesn't use best practices. For example a long time, when we made a copy of live to staging site (which we have to do regularly for WooCommerce) they would override our URL in our email to our staging site and start sending that out. They claimed to fix it, made me jump through all these hoops to reconnect, and it still broke. So they don't even know how their product works. You need the 24/7 chat support because there are bugs after bugs. And they demand you keep everything in one long thread so it is very hard to find issues if you need to refer back to them. > > Overall, I regret choosing Omnisend instead of Klaviyo. It was close, Klaviyo was a bit more expensive but I liked the support option of Omnisend. In the end, I regretted it and after a year we are switching ----- ### "Good email marketing platform" — 5.0/5 > **Diana** | *24. März 2026* | Einzelhandel | Empfehlungsbewertung: 7.0/10 > > **Vorteile**: Easy to use yourself and many integrations. Easy to make customer segments and flows/automations. Overall good email platform. > > **Nachteile**: Seemed more features and integrations were available with klaviyo. Not sure why but that’s the only reason I switched. ----- ### "Great email platform" — 5.0/5 > **Hannah** | *15. September 2025* | Verlagswesen | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: Ease of use and how easy it is to create beautiful looking mailers. I like how you're building the web and mobile version together, so there's no margin in error. I also love how easy it is to boost emails. > > **Nachteile**: I feel the templates could be better overall as well as the analytics and reporting depth which could be more advanced. > > Overall I love using the platform as it's so easy and intuitive. We've had some great results since using it. ----- Seite: 1 / 35\ Zurück: [Nächste Seite](https://www.capterra.at/software/153508/omnisend?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.at/software/153508/omnisend) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | da | | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Strukturierte Daten