Salesforce Marketing Cloud Erfahrungen

Viele Einsatzmöglichkeiten

Vorteile:

Das Tool hat unser Marketing auf ein neues Level gehoben und sehr viele Prozesse vereinfacht.

Nachteile:

Es ist recht teuer und die Implementierung ist aufwendig.

Incredibly Powerful Cloud-Based Marketing Automation Platform

Kommentare: Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management.

Vorteile:

It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need.

Nachteile:

It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously.

SFMC is a great tool!

Kommentare: Overall the experience is great. Support is great and quick and it works great for more complex campaigns.

Vorteile:

The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists.

Nachteile:

The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder.

Powerful tool but a steep learning curve

Vorteile:

The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences.

Nachteile:

Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved.

Great Marketing automation tool

Kommentare: We have been using the marketing cloud for the last few years. It has so many hidden benefits to it which helps you elevate your marketing potential. It has out-of-the-world capabilities to track the customer footprint. Perfect for complex marketing journeys

Vorteile:

Great marketing automation tech for complex automation and detailed customer footprint tracking

Nachteile:

It is a complex product and we need to understand the platform before beginning any solution

Salesforce Marketing Tool

Kommentare: Using this program to keep track of pending sales and track completed orders, also able to set reminders to track upcoming sales monitors

Vorteile:

it's easy to keep track of sales and sales opportunities, it is a very intuitive program that helps with sles and marketing.

Nachteile:

Nothing is wrong with this service, I would recommend it.

Salesforce Marketing Cloud - The best in the game!

Kommentare: Salesforce Marketing Cloud gave us insights to customer trends, and the best market segmentation help we could ask for.

Vorteile:

The high level of personalizable customer engagement, along with access to AI tools, and campaign management, and robust analytics as well. The customer service is great also.

Nachteile:

Salesforce marketing cloud randomly has extremely long slow periods, and any updates do take a bit of a while. Not much outside of that

Salesforce Insight

Kommentare: I appreciate the advanced model of the overall platform. Compared to other Sales CRM's, this has to be the best out right now.

Vorteile:

I like how user-friendly it is and how I am able to create reports easily.

Nachteile:

I don't like how slow it functions sometimes. I have to refresh certain pages to update a contact.

Salesforce effectiveness

Kommentare: This platform is an effective tool for shipping and logistics. There are alot of opportinities to improve on as well as enhancement that aid in bussiness.

Vorteile:

provides different reports in an instant which help analyze team perfomance

Nachteile:

unable to find explanation or description/meaning/formula of a report

Recommend Salesforce Marketing Cloud

Kommentare: I utilized this successfully aid in my Email marketing & advertising ,and I look forward to utilizing this tool in many other ways In the near future!

Vorteile:

The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc..

Nachteile:

A bit too technical at times, but that could be on me @ my knowledge

Salesforce review

Vorteile:

Great storage of data. Able to look at analytics and properly guage information.

Nachteile:

Doesn't have any automation. Have to take time to put in data

Needs work, but very helpful!

Vorteile:

I really like the data and analytics features. The customizable feedback was very helpful for my team.

Nachteile:

I felt that some features were not user-friendly and not necessarily conducive to the purpose of the product. Training staff was a bit of a hassle.

A complete, effecient, user friendly CRM

Vorteile:

- Good customer support- User friendly interface- Comprehensive features

Nachteile:

- nothing much, the tool is really good

IT IS GOOD BUT COULD BE IMPROVED

Vorteile:

IT IS EASY AND GOOD , BUT SOMETIMES IT HAS ISSUES IN CHROME .

Nachteile:

IS NOT WORKING 100% GOOD WITH CHROME , BUT IT IS OK WITH SAFARI

Salesforce Marketing Cloud

Vorteile:

Very robust system. I use the email studio platform the most, followed by SMS studio. These platforms provide enterprise level email and sms deployment and campaign management.

Nachteile:

Very expensive to implement and use, but at the enterprise level, it is one of, if not the top player.

Powerhouse CRM

Kommentare: I've been using salesforce for 3+ years to keep track of prospects, leads, escalation cases and identifying sales qualified leads. It's a great tool for marketing and sales team collaboration. Also integrates nicely with many other tools.

Vorteile:

Salesforce Marketing Cloud is critical to managing our Marketo forms and making sure they turn into actionable next steps for our CX team that we can then track.

Nachteile:

Salesforce is extremely complex and requires a salesforce admin to really help us make the most of the tool.

Review

Kommentare: 8/10

Vorteile:

the collaboration on any device makes it a really great app

Nachteile:

It requires strong internet connection. which causes issues for some of our team members

Good marketing tool

Kommentare: Its been a grest experience their support team has never let me down.

Vorteile:

Very easy to create and manage a marketing team.

Nachteile:

The pricing is a bit costly compared to other companies.

Salesforce Review

Vorteile:

I love how easy the platform is to understand

Nachteile:

Nothing negative really stood out to me as a big factor.

salesforce

Vorteile:

easy to use and easy to find client//Salesforce Marketing Cloud is well-integrated with other Salesforce products, making it a convenient option for companies that use other Salesforce tools.

Nachteile:

Some users find that the platform is overly complex and requires a steep learning curve

assistance in working with the client

Vorteile:

assistance in managing the customer base, improving contacts and processes

Nachteile:

the time it takes to understand process configuration is long. the multitude of options makes it difficult to find your way around without instructions

Great software

Vorteile:

Allows us to send the same email to multiple people at once

Nachteile:

I wish there were more integrations with our CRM to record bounced/unsubscribed emails

Salesforce Marketing Review

Vorteile:

For a complex business it allows for greater use and understanding of customer data.

Nachteile:

It is quite difficult to use initially with strong alliance on the company to assist with teething issues.

Excellent Interaction with the Platform's Contact Management System.

Vorteile:

I like how the platform is user-friendly because it uses multiple databases to categories contacts more effectively, making it easy to access all contact information.

Nachteile:

Although it is more expensive, onboarding the entire team is a significant cost for us. Aside from that, everything appears to be excellent, and it is the best product on the market.

Salesforce Marketing Cloud - Perfect platform to run all your marketing campaigns

Kommentare: We have realised significant ROI on marketing spend.

Vorteile:

Campaign management and lead tracking are very streamline. It is easy to track, monitor and measure the results as well.

Nachteile:

It is slightly complicated to understand, specially for junior folks.