Salesforce Marketing Cloud Erfahrungen

Über Salesforce Marketing Cloud

Lerne Salesforce Marketing Cloud kennen, die führende Marketinglösung, um Kundenbindung zu verbessern.

Erfahre mehr über Salesforce Marketing Cloud

Vorteile:

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up.

Nachteile:

Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives.

Bewertungen zu Salesforce Marketing Cloud

Durchschnittliche Bewertung

Benutzerfreundlichkeit
3,6
Kundenservice
3,7
Funktionen
4,2
Preis-Leistungs-Verhältnis
3,7

Weiterempfehlungsquote

7,4/10

Salesforce Marketing Cloud hat eine Gesamtbewertung von 4,1 von 5 Sternen basierend auf 308 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (308)

Laurie
Laurie
Owner
Verifizierter Nutzer auf LinkedIn
Gesundheit, Wellness & Fitness, Selbstständig
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Needed Software to Help Simplify

4,0 vor 2 Jahren
Untertitel auf Deutsch sind im Videoplayer verfügbar
Aaron
Aaron
Director Consulting, Salesforce Marketing Cloud in Finnland
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 10 000+ Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Powerful, but complex

5,0 vor 4 Jahren

Vorteile:

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Nachteile:

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Maggie
Content Manager in Frankreich
Computer-Software, 11-50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

If you're a Salesforce user, it's a no brainer

4,0 vor 2 Monaten Neu

Kommentare: Overall, i'm very satisfied with Salesforce Marketing Cloud and cannot imagine having to rely on multiple tools to execute the same functionalities like I used to

Vorteile:

Salesforce Marketing Cloud has been a great all-in-one solution for my team as we previously relied on multiple tools for customer journey management, email campaigns, and analytics, not to mention updating the CRM after. The UX was pretty easy to understand and the platform and the list feature has made pipeline management so much more efficient

Nachteile:

One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in touch so we had to figure out the solution internally which took a while. The price is also pretty high if your company is not paying for it

Gregory
Sr. Director in USA
Informationsdienst, 501-1 000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

If using Marketing Cloud must also Budget for DESelect

3,0 letzten Monat Neu

Vorteile:

Very powerful and do most things requested by Marketers in company

Nachteile:

Not easy to use. Takes a lot of time to implement.

Verifizierter Rezensent
CEO in Pakistan
Verifizierter Nutzer auf LinkedIn
Essen & Trinken, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Outstanding software in digital marketing

5,0 vor 3 Monaten

Kommentare: My overall experience on this software is brilliant and i personally refer to my colleague to use it for email marketing.

Vorteile:

It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of email.

Nachteile:

I didn't find it any features useless. However, it should be updated with new version.

In Betracht gezogene Alternativen: SendGrid

Warum Salesforce Marketing Cloud gewählt wurde: Because I'm looking for new software with new and extra ordinary features.

Zuvor genutzte Software: SendGrid

Gründe für den Wechsel zu Salesforce Marketing Cloud: Because I find some new and interesting features in Salesforce Marketing Cloud.

Russell
Russell
Email Developer in USA
Verifizierter Nutzer auf LinkedIn
Religiöse Einrichtungen
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Fantastic Platform For Marketing

4,0 vor 4 Jahren

Kommentare: You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.

Vorteile:

There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.

Nachteile:

The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.

Verifizierter Rezensent
CEO in USA
Verifizierter Nutzer auf LinkedIn
Konsumgüter, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Saves Time and Time is Money!

4,0 vor 2 Monaten Neu

Vorteile:

As a day salesforce user this makes time management easy. I can respond to emails right in the platform which saves me time. Very advanced system that can do almost everything if you are willing to learn. I found the learning curve to be somewhat of a challenge as the is very unique to any other marketing software but anything in salesforce is unique which is what sets it apart from its competition. Overall the customer reps are helpful and training is endless making this software something that you can alter to work for your needs.

Nachteile:

This can be costly for smaller companies and can offer many features that may never be used if not implanted or trained properly.

Makayla
Sales Manger in USA
Unterhaltungselektronik, 1 001-5 000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Real Person Real Review

4,0 letzten Monat Neu

Kommentare: This software has small flaws that can be fixed yourself if you have the time, but for the most part this is the most detrimental application I use in my day-to-day activities to help me run my business.

Vorteile:

I like that it's a one stop shop. Everything I need to help me be successful in my location can be found here.

Nachteile:

Some of the key words that are used don't always bring up the right information you're looking for at that exact moment. It would be nice if the search was expanded a little or narrowed down in certain aspects to make searching quicker

Verifizierter Rezensent
Head Of Marketing in Frankreich
Verifizierter Nutzer auf LinkedIn
Freizeit, Reisen & Tourismus, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Mi humilde opinion

4,0 letzten Monat Neu

Kommentare: En general, estoy muy satisfecho con Salesforce Marketing Cloud y no puedo imaginarme tener que depender de varias herramientas para ejecutar las mismas funcionalidades como solía hacer.

Vorteile:

Marketing Cloud es una forma estupenda de gestionar fácilmente nuestras cuentas de redes sociales, las publicaciones en Facebook y las soluciones de automatización del correo electrónico. Como esta plataforma está integrada en nuestro sitio web, sigue siendo muy fácil contar con proveedores externos y soluciones de software que se integren en ella. Un ejemplo de ello es que todavía utilizamos Mailchimp para ayudar a gestionar nuestro canal de correo electrónico a pesar de que Marketing Cloud ofrece una solución de correo electrónico como parte de su software..

Nachteile:

Poca formación a menos que se compre por separado.Puede ser muy abrumador al principio aprender Marketing Cloud en su conjunto.Es caro para las pequeñas empresas; puede llevar mucho tiempo aprender a usarloServicio al cliente poco efectivo

Becky
SMM in UK
Konsumgüter, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Useful for CRM

4,0 vor 2 Wochen Neu

Vorteile:

We used this as a queue management and loyalty system. It was clear and simply set out, allowing even new users to understand how to use it, and had all the information required in one place. A lot of different areas of the businesses utilized Salesforce which brought together multiple systems on to one platform, synergizing tasks and making information easy to access

Nachteile:

Due to the complexity of the system we had on there it required a bit of technical set up

Verifizierter Rezensent
Freelance in Argentinien
Verifizierter Nutzer auf LinkedIn
Internet, Selbstständig
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Un destacable software para analizar tu audiencia

4,0 letzten Monat Neu

Vorteile:

Mas alla de la amplia gama de funciones que posee a la hora de consultar como funciona los intereses de tu audiencia, posee la capacidad de poder consultar tus estadisticas en cualquier dispositivo, lo cual mas alla de ser extremadamente abarcativo, lo hace sumamente comodo.

Nachteile:

Puede ser agobiante la idea de tener que pagarlo en ocasiones, mas dependiendo de tu alcance economico en ciertas instancias.

Brad
CRM Analyst/Consultant in USA
Computer-Software, 5 001-10 000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung
Quelle: SoftwareAdvice

Robust CRM!!!

5,0 vor 5 Jahren

Kommentare: SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data.

Vorteile:

I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!!

Nachteile:

This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking.

Bill
Director of Marketing in USA
Einzelhandel, 51-200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung
Quelle: SoftwareAdvice

Marketing Cloud is the optimal integration for our Salesforce-powered website

4,0 vor 5 Jahren

Kommentare: We love the integration with our current Salesforce Commerce Cloud website and the ability to track everything within and not worry about dozens of different integrations to accomplish the same thing. Because Salesforce is a larger company, you can expect great support, knowledgeable account managers, and constant improvements.
As with any platform, there are things we'd like for it to be able to do, I'm confident that in time, many of those things will become available. And anything that doesn't, we'll continue to use 3rd party integrations.

Vorteile:

As with all things SalesForce you can expect nothing but the top level of customer support and options. We currently run a Salesforce website, so the integration is flawless and easy. There's not much additional setup or any big learning curve to start using it. The Marketing Cloud is a great way to easily manage our social media accounts, facebook posting, and email automation solutions. Because this platform is integrated with our website, it's still very easy to have outside vendors and software solutions that integrate with it. An example of that is that we still use Mailchimp to help manage our email channel even though the Marketing Cloud offers an email solution as part of their software.

Nachteile:

The main disadvantages of using this software are pretty much the same disadvantages of any of the Salesforce platforms and/or integrations. For the uninitiated those are: - Some of the most costly software that accomplishes the same tasks as other platforms - Can be a bit complicated to navigate due to the sheer possibilities + abilities you have using the Salesforce platform. If you understand both the expenses associated with using Salesforce and have people who can either learn it, or teach it, then i'd say there's no other real disadvantages to using it!

Verifizierter Rezensent
Lifecycle Marketing Manager in USA
Verifizierter Nutzer auf LinkedIn
, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Worked for SFMC and used the platform daily for 2 years (Agency side, in Services)

4,0 vor 5 Jahren

Kommentare: After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched.

Vorteile:

The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so.

Nachteile:

The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit.

Sebastian
Digital Innovation manager in Italien
Gesundheit, Wellness & Fitness, 201-500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Lo strumento indispensabile per la digital transformation

5,0 vor 5 Tagen Neu

Kommentare: L'esperienza è da 10 e lode, credo che al momento non esista sul mercato un prodotto migliore di questo per la gestione delle attività di digital marketing.

Vorteile:

Poter utilizzare il CRM collegato alle varie funzioni di marketing cloud e gestione dei prospect e delle segmentation list non ha prezzo. Mi aiuta nella gestione non solo delle attività di marketing, ma anche per le strategie di vendita e per la digitalizzazione di molti dei dipartimenti aziendali dall'R&D, al Business development, alla corporate communication.

Nachteile:

Bisogna affidarsi ad aziende consulenti per il settaggio e la gestione delle funzionalità più spinte del prodotto.

In Betracht gezogene Alternativen: Veeva CRM und SmartSolve

Warum Salesforce Marketing Cloud gewählt wurde: perchè il vecchio sistema non mi permetteva l'uso di tool per la marketing automation.

Gründe für den Wechsel zu Salesforce Marketing Cloud: Per la possibilità di personalizzare le funzioni e per la creazione di sezione ad hoc.

Jamie
Sr. Assoc. Director, Digital Marketing in USA
Grundschul- & Sekundarbildung, 1 001-5 000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung
Quelle: SoftwareAdvice

A heavy hitter, but work to be done in UX

4,0 vor 5 Jahren

Kommentare: Despite being somewhat clumsy in real-world use, Marketing Cloud is a powerful, high quality suite for those looking to pursue robust, personalized digital campaigns.

Vorteile:

This is an outstanding product for 1:1 engagement with an existing audience. We're still somewhat new to it, but are quickly coming up to speed. Best modules are open APIs, Journey Builder (basically pulls the entire suite together to build repeatable workflows), Audience builder (works hand/glove with Journey Builder), and Mobile Studio. It will take time for us to gather enough behavior and other attribute values to really put this to work. But it has plenty of horsepower and data tools and really get us to advanced personalization and performance analysis.

Nachteile:

The suite is a set of modules cobbled together via the original product (ExactTarget) and new apps purchased by SFDC (e.g., Social Studio, which as Radian 6). This makes it cumbersome to assemble an entire campaign because you're constantly pinging back and forth through different modules (via a tabbed interface) to get things done. It's probably too late now for a truly unified, campaign-based UI, so it will have to do.

Walter
Marketing Specialist in USA
Hochschulbildung, 501-1 000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

SFMC

4,0 vor 3 Jahren

Kommentare: This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Vorteile:

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Nachteile:

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

Kristen
Marketing Operations Manager in USA
Informationstechnologie & -dienste, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Incredible tool, make sure you have an infrastructure

4,0 vor 3 Jahren

Kommentare: An incredible tool when an infrastructure is in place that will allow for collaboration between marketing and sales as well as support in place for the sales team so they don’t get bogged down with the administrative component. If you are a Manager then you will love these reports.

Vorteile:

As a provider of digital marketing automation (email, social, ads) and analytics, is great when it comes to connecting the dots between what you know about customers and what marketing materials you should send to them. The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.

Nachteile:

Make sure you have an infrastructure in place that will allow for the immense amount of data entry and data maintenance necessary to keep the CRM up-to-date and allow intelligent marketing insights and automation to even be possible. You don’t want to make marketing decisions based on an accurate CRM information.

Chaplin
CEO, Director of Development in USA
Computer-Software, 2-10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung
Quelle: SoftwareAdvice

Salesforce,

5,0 vor 5 Jahren

Kommentare: Overall, Salesforce is an EXCELLENT choice for small and medium size organizations. No matter what your company is engaged in, nor the workflow you utilize, this is a CRM that has got you covered! Impetus Global Technology provides our clients with a LARGE assortment of products and services, which has always been a source of problems when searching for line-of-business software stacks. Salesforce is the first application that we have employed as a CRM, which has addressed our need for a very flexible solution, while maintaining the ease of use and affordability of deployment and maintenance.

Vorteile:

The pros that come inherently, with Salesforce, number far in excess of the amount of reading, anyone wants to give some review from the typical CEO. Therefor I will provide a direct, concise, list of the benefits we attained at Impetus Global Technology when we adopted this software. * Effective Cost * Time-Saving Ability * Support * Ease of Use and Training Availability * Extensible by Nature * Incentives to Sales Employees

Nachteile:

Honestly, the task of espousing a list of Cons, towards this business tool has proven quite the challenging endeavor. Not only am I CEO, but also I hold the position of Director of Software Development. Speaking now as a developer, I would encourage introducing more direct compatibility with Visual Studio and/or the JetBrains stack. By the previous statement, I mostly refer to some sort of Extension or Framework that can be utilized through something such as a Xamarin or WPF application to source business data. From the view of an Executive, I cannot honestly provide any criticism that would merit the publishing of a review.

Krishna
Marketing Cloud Consultant in Indien
Informationstechnologie & -dienste, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung
Quelle: SoftwareAdvice

salesforce marketing cloud features

4,0 vor 5 Jahren

Kommentare: About Salesforce Marketing Cloud
Email from the Salesforce Marketing Cloud gives you drag- and-drop content tools, mobile-optimized templates, and easy email automation capabilities. Improve your customer engagement with built-in deliverability and A/B testing solutions. Salesforce Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing to sophisticated Predictive Intelligence decisioning.

Vorteile:

You can send emails, SMSs, Mobile Push notifications as Super messages.... End to End Automation with Automation studio and Journey Builder It's better than using 3 x 5 index cards User friendly and super easy to learn new options/reports.

Nachteile:

Costly Time-intensive Little training unless purchased separately. It can be very overwhelming at first learning Marketing Cloud as a whole. Back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

Verifizierter Rezensent
Business Developer- Sales Ops in Indien
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 501-1 000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung
Quelle: GetApp

Complete Platform for growing Marketing needs. Empower you to make right decisions!

4,0 vor 4 Jahren

Kommentare: I am very happy using salesforce marketing cloud and have been using for years now. We are able to manage all our marketing effort in a more efficient and discipline manner and support our sales team throughout the sales cycle. It's difficult to justify ROI on marketing, but with salesforce marketing cloud we are able to justify our spends on various campaigns since they are yielding high results.

Vorteile:

Analytics that you can drill down related to any specific activity (open rate, click ratio, engagements). You can manage all your marketing programs from various channel under the same platform.

Nachteile:

It needs a little learning before you start using it in a efficient manner. UI can be a little more friendly to all the users. Importing/ exporting files can sometimes get corrupted. Having said, it's the best in its space.

Ahmed
Freelancer in Ägypten
Computer- & Netzwerksicherheit, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

One of the best CRM ever

5,0 vor 3 Monaten

Kommentare: Salesforce helped us a lot in our work tasks, you can say that he can do all your work tasks, especially if you work in a team in the field of marketing, customer follow-up, advertising campaigns, customer targeting, data collection, real estate and others
In summary, this program can accomplish large and heavy tasks for your company with many advantages that will make it easier for you to use the program

Vorteile:

Salesforce offers a tons of flexibility. Salesforce allows you to build anything you can imagine. The CRM can perform some serious heavy lifting and integrates with practically all programs on the market. Tasks let you keep track of ongoing discussions or tasks with clients and prospects, whilst reporting lets you monitor how your team is performing.

Nachteile:

Sometimes it is slow to use However, that is just how CRMs are, I've looked at many different CRMs available, and Salesforce has so far proven to be the finest.

Verifizierter Rezensent
Senior Associate Acquisition Marketing, Strategy and Planning in USA
Verifizierter Nutzer auf LinkedIn
Öl & Energie, 1 001-5 000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Salesforce Marketing Cloud Review

5,0 vor 4 Jahren

Kommentare: I love Salesforce products. I think investing in the cloud solutions was one of the best decisions my team has made. We are able to manage our social channels with ease.

Vorteile:

If you are using other Salesforce Cloud solutions this easily integrates into your overall marketing strategy. The support team is very helpful and answers question in a timely fashion. They are great to work with!

Nachteile:

If you don't use other Salesforce Cloud solutions you won't get all the benefits of this tool. It really helps to use all Saleforce products if you want synergy among all of your initiatives. It is a costly investment, but if you are willing to spend the money the cloud solutions can really help grow your business and make your team more efficient.

Verifizierter Rezensent
Marketing Director in USA
Verifizierter Nutzer auf LinkedIn
Konsumgüter, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung
Quelle: GetApp

Everything broke all the time and it had a significant negative impact on revenue

1,0 vor 10 Monaten

Kommentare: Never have I been so frustrated and upset with a platform as I have with SFMC. I run the marketing department for a small e-commerce company and SFMC was the cause of so many headaches. We encountered problem after problem with them (many noted in the "cons" section of this review") and our account manager / customer support was very frequently unable to successfully troubleshoot the issue. My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no help from Salesforce. At one point, we couldn't send any emails out of the platform for a number of weeks (the platform showed a 0% delivered rate), which, as an e-commerce company, drastically impacted sales and reduced our revenue. We also can't set up basic journeys in the platform, like abandoned carts, browse abandonments, win-back campaigns, post-purchase campaigns, or birthday/anniversary campaigns, meaning our email marketing program relies solely on a stead push of one-off marketing messages. Unless you have a large IT team with plenty of bandwidth to implement Salesforce and continually troubleshoot it, look elsewhere. SFMC is not a fit product to be on the market

Vorteile:

Robust data features, but difficult to deploy without technical resource

Nachteile:

- Transactional emails randomly turned off for months - error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages - no conversion tracking - very little integration with company or Google analytics - implementation was a nightmare and was never completed - DMARC/DKIM/SPF never set up - UX/UI difficult to use - support was terrible and couldn't even help us set up an abandoned cart email

Sandra
Marketing Consultant in USA
Gesundheit, Wellness & Fitness, Selbstständig
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Expensive and cumbersome with little support

1,0 vor 2 Jahren

Kommentare: Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

Vorteile:

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

Nachteile:

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

Verifizierter Rezensent
Product Management Director in USA
Verifizierter Nutzer auf LinkedIn
Freizeit, Reisen & Tourismus, 2-10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Streer clear of Marketing Cloud if you're a small company

3,0 vor 2 Jahren

Kommentare: It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product. There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.

Vorteile:

I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.

Nachteile:

First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product. There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and stop and start a trigger to make sure the new e-mail is used, these are things that should be handled by the UX and not tribal knowledge. We used alias in our e-mails to aid in reporting, but sometimes they show up in the report and sometimes it shows the original URL. We opened a ticket and months later it was closed with no resolution, because there's a back end bug in their system that they believed was causing the issue. There's a lot of duplicated functionality that has different features. Want to manage your data extension you can do it in Email Studio or Contact Builder, BUT the features are different between the two. You can only easily add records in one of them so you have to remember which one you can do a specific action in. Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives. You'll need to use Journey's if you want to use send time optimization or any of the AI logic, so you're guaranteed to have to build your own reporting in your own tools. We needed this to realize we were in the Google black hole.