---
description: Detaillierte Informationen über Freshmarketer zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools dank Capterra Austria.
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title: Freshmarketer Kosten, Erfahrungen & Bewertungen - Capterra Österreich 2026
---

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# Freshmarketer

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> Vollständige Marketing-Automation-Software. Für Marketer\*innen entwickelt. Für Menschen gemacht.
> 
> Bewertung: **4.4/5** von 25 Nutzern. Top bewertet für **Weiterempfehlungsquote**.

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## Kurzstatistiken und Ratings

| Metrik | Bewertung | Detail |
| **Gesamt** | **4.4/5** | 25 Nutzerbewertungen |
| Bedienkomfort | 4.1/5 | Auf Basis der Gesamtbewertungen |
| Kundenbetreuung | 4.2/5 | Auf Basis der Gesamtbewertungen |
| Preis-Leistungs-Verhältnis | 4.0/5 | Auf Basis der Gesamtbewertungen |
| Funktionen | 4.2/5 | Auf Basis der Gesamtbewertungen |
| Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) |

## Über den Anbieter

- **Unternehmen**: Freshworks
- **Region**: San Mateo, USA
- **Gegründet**: 2011

## Gewerblicher Kontext

- **Preismodell**:  (Kostenlose Version verfügbar) (Gratis Testen)
- **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert, Mac (Desktop), Windows (Desktop), Android (mobil), iPhone (mobil), iPad (mobil)
- **Unterstützte Sprachen**: Chinesisch (traditionell), Deutsch, Englisch, Französisch, Japanisch, Koreanisch, Niederländisch, Portugiesisch, Russisch, Spanisch
- **Verfügbare Länder**: Australien, Brasilien, China, Deutschland, Frankreich, Indien, Irland, Israel, Japan, Kanada, Mexiko, Neuseeland, Schweiz, Singapur, Sonderverwaltungsregion Hongkong, Spanien, Vereinigte Staaten, Vereinigtes Königreich

## Funktionen

- A/B Testing
- Abonnenten-Management
- Aktivitäts-Dashboard
- Automatische Antworten
- Berichterstattung / Analyse
- Berichterstattung und Statistik
- CRM-Systeme
- Datenvisualisierung
- E-Mail Marketing
- Ereignisgesteuerte Aktionen
- KI/Maschinelles Lernen
- Kampagnen-Tracking
- Kampagnenanalysen
- Kampagnenmanagement
- Kontaktmanagement
- Konversion-Tracking
- Kundensegmentierung
- Leistungskennzahlen
- Marketing Management
- Marketing-Automatisierung
- Massen-SMS
- Multichannel-Marketing
- Personalisierung
- ROI Tracking
- Real-Time Analytics
- Risikokarten
- Scroll Maps
- Segmentierung
- Social Marketing
- Split-Tests
- Statistische Analyse
- Trichter-Analyse
- Verhaltens-Tracking
- Visuelle Analytik
- Visueller Editor
- Vorlagen-Management
- Zielgruppen-Targeting
- Zielseiten / Web-Formulare

## Integrationen (9 insgesamt)

- Freshdesk
- HubSpot CRM
- HubSpot Marketing Hub
- Mailchimp
- PandaDoc
- QuickBooks Money
- ResponseTap
- Shopify
- TeamViewer ONE

## Optionen für Kundensupport

- E-Mail/Helpdesk
- FAQ/Forum
- Wissensdatenbank
- Telefon-Support
- 24/7 Live-Support
- Chat

## Category

- [KI-Marketing-Tools](https://www.capterra.at/directory/34136/ai-marketing-tools/software)

## Ähnliche Kategorien

- [KI-Marketing-Tools](https://www.capterra.at/directory/34136/ai-marketing-tools/software)
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- [All-in-One-Marketingplattformen](https://www.capterra.at/directory/32155/all-in-one-marketing/software)

## Alternativen

1. [HubSpot Marketing Hub](https://www.capterra.at/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
2. [EngageBay CRM](https://www.capterra.at/software/178819/engagebay-marketing) — 4.7/5 (907 reviews)
3. [Mailchimp](https://www.capterra.at/software/110228/mailchimp) — 4.5/5 (17572 reviews)
4. [Omnisend](https://www.capterra.at/software/153508/omnisend) — 4.7/5 (836 reviews)
5. [Marketing 360](https://www.capterra.at/software/148516/marketing-360) — 4.5/5 (1132 reviews)

## Nutzerbewertungen

### "Efficient Multi-tool for your Marketing Team" — 5.0/5

> **Jake** | *9. März 2019* | Internet | Empfehlungsbewertung: 10.0/10
> 
> **Vorteile**: Multiple apps and features all in one place. Keeps your workflow clean.&#10;&#10;Very intuitive, good for efficient onboarding&#10;&#10;Funneling and heatmap tools are top notch.&#10;&#10;A/B test insights have more than made up for the cost on their own
> 
> **Nachteile**: Price might be high for certain smaller organizations, but most can probably gain way more through insights than Freshmarketer will ever cost.&#10;&#10;Documentation isn't the best

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### "All-in-one tool for marketers" — 5.0/5

> **Verifizierter Rezensent** | *7. November 2018* | Marketing & Werbung | Empfehlungsbewertung: 9.0/10
> 
> **Vorteile**: As a marketer, freshmarketer is what always helps me and my team. It offers you with multiple apps and features which means you don't have to buy all those apps individually. For instance, it comes with a heatmap, A/B testing tool, funnel optimization, etc. You don't need a separate split testing or conversion optimization or survey tool if you are using freshmarketer.&#10;&#10;So it does save a lot of money at the end of the day which is a big plus.&#10;&#10;Chrome extension is really helpful. You can create and manage campaigns right from your browser.&#10;&#10;You can use it free for life but with limited features.
> 
> **Nachteile**: 1. It is expensive. There is a free plan but it is too basic in nature and you won't be able to use the best features. And when you want to switch to the paid plan, it gets really pricey.&#10;2. There are bugs that might irritate you. It is still in the developing stage so most of the issues get fixed but you will experience new ones but it is evolving.
> 
> I'd recommend Freshmarketer's free forever plan. It is best for bloggers, affiliates, small businesses, and startups. The premium plan is for medium and large businesses.

-----

### "Conversion rate optimization doesn't work at all, Support is tragically bad" — 1.0/5

> **Vilius** | *4. Oktober 2020* | Informationstechnologie & -dienste | Empfehlungsbewertung: 0.0/10
> 
> **Vorteile**: It was really widely marketed, you can found something advertised about freshmarketer on the every search query.
> 
> **Nachteile**: The only thing - Conversion Rate Optimization tool, which was the most interesting to - doesn't work at all.
> 
> The dashboard looks modern and quite easy to navigate, but looks like freshmarketer tool is ONLY about email marketing. The only thing crucial to us is Conversion Rate Optimization tool and after setting up the account and code snippet into our website, seems like that particular section of the tool doesn't work at all. It just doesn't respond. I don't know, if it's some kind of bug or just undeveloped product. &#10;The biggest con of al this that it's impossible to reach out to the customer support. I've sent at least 4 queries already, no respond. And it's been 3 working days already.

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### "Freshmarketer is a simple yet powerful tool for making A/B test, Split URL test, Funnels, etc." — 5.0/5

> **Verifizierter Rezensent** | *24. April 2018* | Empfehlungsbewertung: 10.0/10
> 
> **Vorteile**: - Really simple to setup either the connection to the app and tests.&#13;&#10;- Lots of features to experiment with.&#13;&#10;- Nice user interface.&#13;&#10;- Great documentation.
> 
> **Nachteile**: - Since it is based on JS, may be slow some times&#13;&#10;- The pricing can be high&#13;&#10;- Can be a little confusing to set up a split test for the first time.&#13;&#10;- Documentation hard to find
> 
> It is helping the company that I work for to better understand it's users behavior on the site in order to make the process easier and increasing conversions

-----

### "Insane Insights" — 5.0/5

> **Verifizierter Rezensent** | *17. Mai 2019* | Marketing & Werbung | Empfehlungsbewertung: 10.0/10
> 
> **Vorteile**: I needed a solution to help me identify the reasons behind poor conversions. I had many assumptions and hypothesis. But I knew to test each factor would take forever until I found Freshmarketer. It is the one shop tool to answer all your hypothesis by iterating experimenting. Also, they are a great resource. They are great at explaining a process, why it's needed and it's benefits.  Their forum analysis is my favorite feature.
> 
> **Nachteile**: It takes time to set up the first test. Just like everything, there is a learning curve involved.
> 
> You can try it for free\! So many tools you can use for free. You can tell they care about user/business requirements and challenges. A UX dream.

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## Links

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