Wir helfen Unternehmen in Österreich
seit 17 Jahren bei der Softwareauswahl
Mailchimp
Was ist Mailchimp?
Mailchimp ist die Nummer 1 im Bereich E-Mail-Marketing und Automatisierung für wachsende Unternehmen. Mit erstklassigen Marketingtechnologien, preisgekröntem Kundensupport, inspirierenden Inhalten und datenbasierten Empfehlungen unterstützen wir Unternehmen auf der ganzen Welt bei der Gründung, dem Aufbau und der Expansion.
Über 12 Millionen Unternehmen – darunter TEDTalks, Shutterstock, Boston Market und Nikon India – vertrauen auf Mailchimp, um durch E-Mails Umsatz zu generieren, ihre Zielgruppen zu vergrößern und effektive Multichannel-Marketingkampagnen zu entwickeln.
Wer verwendet Mailchimp?
Mailchimp ermöglicht es über 12 Millionen Unternehmen aller Größen, eine Onlinepräsenz aufzubauen, mit dem Verkauf zu beginnen, ihre Zielgruppen zu vergrößern und effektive Multichannel-Marketingkampagnen zu entwickeln – alles an einem Ort.
Du bist nicht sicher, ob Mailchimp das Richtige ist?
Mit einer beliebten Alternative vergleichen
Mailchimp
Bewertungen über Mailchimp
Great for a small business
Intuitive Handhabung
Kommentare: Wir arbeiten in der Firma gern damit so wie andere Agenturen in der Branche auch.
Vorteile:
Am besten gefällt mir die einfache Bedienung durch Drag and Drop. Dies ermöglicht eine schnelle Einarbeitung von neuen Mitarbeitern mit dem Tool.
Nachteile:
Keine Anmerkungen. Alles gefällt mir gut.
In Betracht gezogene Alternativen:
gute Lösung für Newletter mit Wordpress
Kommentare: rundum gelungene Lösung für einfaches EMail-Makreting, gut fpr kleine Unternehmen geeignet, günstiger Einstieg mit Erweiterungsmöglihkeiten
Vorteile:
einfache Installation und Bedienung in Wordpress, es gibt auch eine Free-Version, Webseite in deutsch mit guten Anleitungen, hübsche Auswerte-Funktionen
Nachteile:
Synchronisation klappt leider nicht immer
Dies ist eine professionelle Software
Vorteile:
Mir gefällt es, wie einfach wir Marketing-E-Mails mit benutzerdefinierten Mailinglisten machen und verwalten konnten, und diese Software hilft uns, mit unseren Kunden in Kontakt zu treten und unseren Produktverkauf zu verbessern.
Nachteile:
Für uns keine Nachteile, wir können genau das machen was wir brauchen
Günstiges Tool
Kommentare: Für kleine Liste eine gute Alternative und kostenlos zum starten.
Vorteile:
Das man kostenlos starten kann und für eine kleine Liste Ideal.
Nachteile:
Die Handhabung ist lernintensiv und man muss sich schon damit auseinandersetzen.
Eingeschränkte Funktionen, schlechter Kundenservice
Kommentare: Leider nicht zu empfehlen, da weder das Tool überzeugt, noch ein guter Support geleistet wird. Beides ist für ein so wichtiges Thema wie transactional emails leider unerlässlich.
Vorteile:
- einfaches Monitoring der täglichen send outs - Anbindung an Mailchimp
Nachteile:
- schlechte Analyseoptionen - OR und CR werden nur 30 Tage gespeichert - Kundenservice nur per Mail erreichbar; reagiert nur sehr langsam, selbst bei absolut zeitkritischen Themen; CS sitzt in den USA und beginnt Arbeit erst 13 Uhr deutscher Zeit - keine optimale Usability - Suchfunktion funktioniert nicht immer - Tracking funktioniert nicht problemlos - IP Pool wird nicht optimal überwacht, bei shared IP kam es allein dieses Mal zwei Mal zu deliverability Problemen
Software im Wandel
Vorteile:
Mailchimp ist in unser CRM-System Daylite integrierbar.
Nachteile:
Es werden sehr viele Funktionen angeboten, welch über die Hauptnutzung des E-Mail-Marketing hinausgehen.
Wahrscheinlich eins der einfachsten Newsletter-Systeme
Kommentare: Insgesam nutze ich Mailchimp bei mehreren Projekten, da es schnell einsatzbereit ist und bei weniger Empfängern sogar kostenlos ist. Insbesondere der gute Editor und die vielen Individualisierungsmöglichkeiten überzeugen mich.
Vorteile:
Mailchimp ist das einfachste Newsletter-Programm, das ich kenne. Insbesondere der Editor macht es einem sehr einfach, ansprechende Newsletter zu gestalten.
Nachteile:
In Punkto Datenschutz ist das Programm für Anwender in Deutschland nicht unbedingt die erste Wahl, hier gibt es mittlerweile bessere Alternativen mit einem vergleichbaren Funktionsumfang.
Best Email Marketing Platform
Kommentare: Overall it's good to use despite of a few challenges
Vorteile:
Personalized campaign along with custom workflows
Nachteile:
I cannot create a custom email template within Mailchimp. Cannot create and edit campaigns from the Mailchimp mobile app
Reach the right audience with your email campaigns
Kommentare: I am new to email marketing campaigns, but I will say it is awesome what you can do with this tool. We can also strategically target audiences based on the tags we assign them.
Vorteile:
We tend to have very successful campaigns through Mailchimp. I do like all the additional stats you get and all of the different featurs avaialable.
Nachteile:
It take a while to figure out the steps involved to launch a campaign and it is not intuitive. Also, how you can not set up an audience from the campaign itself is not great.
In Betracht gezogene Alternativen:
Industry standard tool which works well but pricing policy is counter to expanding your business - and expensive as you grow!
Vorteile:
MailChimp is in the industry standard for marketing email, and they do have a refined interface for creating templates and sending mail. Reports are also good.
Nachteile:
Their pricing policy discourages companies like ours from building and expanding clients. The pricing is predicated on number of contacts so the more contacts you have, the more you pay! Not usage based like how many marketing messages sent! We don't earn revenue by having lots of contacts - we earn revenue when a contact purchases thus when they respond to a marketing message. We shouldn't pay just to store contacts in MailChimp.
The Best Email Tool
Kommentare: I have been able to grow my website which serves two types of clients. However, I can create different campaigns for each, and keep both separate and organized. I'm able to send quality newsletters for each with guidance to ensure they do not go to spam and get opened. I can even see if I received sales.
Vorteile:
I have been using Mailchimp for over 8 years because it continues to enhance and upgrade the software to meet the competitive needs of the Internet for my two brands. With the ability to integrate it with my membership site and other software, I'm able to get more relevant subscribers. It is also free to use for the first 2,000 subscribers.
Nachteile:
When new to Mailchimp I had a difficult time navigating through the software for the first week of using it. However, this was many years ago, so perhaps new members may find it easier.
Great to use!
Kommentare: Overall it's good. I always recommend mailchimp first to people rather than constant contact.
Vorteile:
It's easy to use and the templates are great. What we like most is that they we can plug and play templates.
Nachteile:
The cost. The cost of it dramatically went up since the pandemic.
Mailchimp on cutting edge and easily integrated
Kommentare: I have used MailChimp and its competitors for over 15 years. I find Mailchimp to be on the cutting edge, initiating many features others adopt later on. I also like that Mailchimp is easily integrated with many third party apps compared to competitors.
Vorteile:
I like the user-friendliness and intuitiveness of the software.
Nachteile:
Some of the design options feel cookie-cutter to me, but overall, I have learned this is necessary in order to be accessible by many different email clients.
In Betracht gezogene Alternativen:
Great platform to start with
Kommentare: Great overall, but has changed over the years making it less appealing to small businesses.
Vorteile:
Stepped pricing for growth of business, offer a free trial period.
Nachteile:
Quite expense now and has become less user friendly overtime.
In Betracht gezogene Alternativen:
Strong Mass Email Solution for 2025
Kommentare: Mailchimp is our primary way of reaching our end-user base and has been a reliable and efficient way of keeping our customers in touch, as well as offering a strong range of integrations.
Vorteile:
Powerful flows, easy UX, analytics is presented well.
Nachteile:
Could have stronger ecommerce-specific functions.
Mailchimp AI for the Win!
Kommentare: I enjoy utilizing the Mailchimp platform for basic business email blasts. The incorporation of artificial intelligence and templates designed to match my website are an added bonus.
Vorteile:
I enjoy the ease of use, incorporation of AI, template designs to automatically match my website, and data analytics.
Nachteile:
The user inteface can be somewhat cumbersome.
Mailchimp good
Vorteile:
Easy to use. User friendly. I like the reports.
Nachteile:
Contacts list is not easily updated or searchable.
In Betracht gezogene Alternativen:
Mailchimp is as good as other more expensive competitors
Kommentare: I've used Mailchimp on and off for around 20 years. I'm starting a new business now, and although I'll shop around, I know I will be back to Mailchimp. I've never had any issues with emails going out, campaigns have been smooth. I can brand my emails and I'm trying to love analytics. The webforms are invaluable and there are always improvements and new features. My final note - there are so many email marketers now. Go with one that's beeb around a long time, like Mailchimp
Vorteile:
I've used most email marketing software but I always come back to Mailchimp. A huge bonus for anyone new to this form of marketing is that you can build and grow a list for free until you reach 500 subscribers. This gives new businesses the time to get to know the system, send emails and learn about analytics before committing to a paid plan. A lot of competitors offer a free month but Mailchimp goes further. And I've always reached that 500 quickly without that added pressure.
Nachteile:
I personally have found the interface not as clear as it could be. Mailchimp is a machine and I have to focus on each part at a time. I always find something new it can do. That's fun to try out though. It does take some getting used to. Start with the emailing and tack the rest on.
My go-to email platform
Kommentare: I use mail chimp for sending emails to my clients about products and services and blogs we are creating.
Vorteile:
I like MailChimps simplicity and free plan features
Nachteile:
The paywall keeps many services out of my reach but I choose to work within the constraints of the free version
In Betracht gezogene Alternativen:
One Stop Shop for Email Marketing
Kommentare: It has been great and a net positive for our orgniazation.
Vorteile:
Ease of using tools to create engaging and pretty emails. Audicene import is easy. Good data and tracking.
Nachteile:
Some advanced features could be a bit more intuitive. Some of the designs are a bit tired.
In Betracht gezogene Alternativen:
Can't think of a better tool to run our email campaigns
Kommentare: I love using Mailchimp to run our email campaigns. It has a very intuitive and user friendly interface, which makes it a lot easier to use in the beginning. But it's also got tons of advanced features like custom metrics and design features. It's got good performance and great uptime. Overall, I'd definitely recommend it to anyone looking to start doing email marketing.
Vorteile:
1. It's very easy to start using for the first time. All the KPIs are already on there automatically, so all you need to do is upload a contact list, choose and edit a template, and schedule it to send whenever you want. 2. There are tons of integrations available. It makes it so much easier to connect your CRM and other tools.
Nachteile:
Many of the newer features (like forms) kinda feel incomplete. They're good for basic stuff but don't have all the features of standalone tools.
In Betracht gezogene Alternativen:
Mailchimp is the simple, reliable email newsletter answer
Kommentare: Mailchimp is easy to use, pretty intuitive, and the platform I most suggest to clients just getting started as the free plan gives you a lot.
Vorteile:
Mailchimp is so commonly used that anything you want to do has a tutorial, and most of the time you won't need one, just clicking around a bit allows you to easily find how to do what you want to.
Nachteile:
Mailchimp doesn't always display pictures taken from iphones properly.
In Betracht gezogene Alternativen:
Intuitive and Reliable Email Software for Retail
Kommentare: We use Mailchimp to run all our email marketing campaigns. Our business involves a lot of email activity, and so far, Mailchimp's been very vry helpful to scale and manage our efforts. It makes it a lot easier to set up campaigns, report on these, and sync this data to your other tools. All in all, I rally th,nk you can't go wrong with it for managing you email campaigns
Vorteile:
I love how it has ready-made templates for every kind of email you can imagine. We use it for transactional emails, newsletters, promos, events, reminders, you name it. And we were able to set up all of these very quickly and without having to get a single thing designed thanks to the templates. It also has integrations with most of the mainstream software tools.
Nachteile:
Nothing sticks out that much, we sometimes see a bug here and there, usually in the sign in page or reports.
**"Mailchimp: A Reliable Choice for Versatile Email Marketing with Room for Improvement"**
Kommentare: Mailchimp offers a very user-friendly experience with many features and email marketing capabilities.It's intuitively designed, and very strong in automation and analytics, but a little limited on the pricing and deeper customization ends.Very suitable for most users; it may require alternatives for complex needs, though.
Vorteile:
I liked Mailchimp for its user-friendly interface, large library of templates, and fine automation features. Advanced segmentation, detailed analytics, and seamless integrations—are just a few things that turn it into a versatile tool for running and optimizing email marketing campaigns efficiently
Nachteile:
I liked least in Mailchimp the higher pricing for advanced features and larger lists. Moreover, it has basic AI content creation tools, and sometimes customization can be quite limiting compared to some more specific niche email marketing platforms.
Mailchimp is your go-to for engaging audiences!
Kommentare: I have been with Mailchimp for quite awhile and have loved being able to use their services to reach our audience! Definitely recommend to anyone who is trying to connect with a larger audience.
Vorteile:
Mailchimp is incredibly easy to set up and use. Being able to connect with our audience in meaningful ways is essential to the growth of our business.
Nachteile:
There are a lot of features that we don’t pay for or use, but they are on our dashboard anyway.