Wer verwendet Mailchimp?

Unternehmen aller Größen, von Einzelpersonen bis hin zu Fortune 500-Unternehmen. Kostenfrei für Mailing-Listen von bis zu 2.000 Abonnenten.

Was ist Mailchimp?

MailChimp ist die weltweit größte Marketing-Automatisierungs-Plattform. 15 Millionen Kunden kommunizieren über MailChimp, von kleinen E-Commerce-Geschäften hin zu großen Online-Einzelhändlern.

Mailchimp – Details

Mailchimp

http://www.mailchimp.com

Gegründet 2001

Mailchimp – Kostenübersicht

Mailchimp bietet eine Gratisversion und eine kostenlose Testversion. Die kostenpflichtige Version von Mailchimp ist ab 9,99 $/Monat verfügbar.

Startpreis

9,99 $/Monat

Kostenlose Version

Ja

Gratis Testen

Ja

Einsatz

Cloud, SaaS, Web

Mobile - iOS Native

Mobile - Android Native

Training

Live Online

Webinare

Dokumentation

Kundenbetreuung

24/7 (Live Vertreter)

Support während der Geschäftszeiten

Online

Mailchimp Funktionen

CRM Software für Kleinunternehmen
Angebote / Vorschläge
Aufgabenmanagement
Dokumentenspeicher
Gebietsmanagement
Kalender-/Erinnerungssystem
Lead Scoring
Live-Chat
Marketing-Automatisierung-Integration
Prognose
Segmentierung
Social-Media-Integration
Visitenkarten-/Ausweis-Scanning
Angebote / Vorschläge
Aufgabenmanagement
Dokumentenspeicher
E-Mail Marketing
Gebietsmanagement
Interne Chat-Integration
Kalender-/Erinnerungssystem
Lead Scoring
Marketing-Automatisierung-Integration
Mobiler Zugriff
Segmentierung
Social-Media-Integration
A/B-Tests
Abonnenten-Management
Automatische Antworten
Berichterstattung / Analyse
Bildbibliothek
CAN SPAM-Compliance
Drip-Kampagnen
Dynamische Inhalte
Ereignisgesteuerte E-Mail
Kundenbefragungen
Listen-Management
Mobil-ootimierte E-Mails
Vorlagen-Management
WYSIWYG-Email-Editor
Zielseiten / Web-Formulare
A/B-Tests
Ereignisbasierte Benachrichtigungen
Kampagnenmanagement
Segmentierung der Audienz
Standortverfolgung
Team-Management
E-Mail Marketing
Ereignisgesteuerte Aktionen
Kanalmanagement
Kontakt-Datenbank
Leadmanagement
Mehrere Kampagnen
A/B-Tests
Analytik
Anpassbare Vorlagen
Bearbeiten in Echtzeit
Drag-and-Drop
Formular-Generator
SEO-Management
reaktionsfähig
A/B-Tests
Analytik / ROI-Verfolgung
Anpassbare CTAs
Drip-Kampagnen
Dynamische Inhalte
Lead Scoring
Sales Intelligence
Segmentierung
Social Marketing
Suchmaschinen-Marketing
Websitebesucher-Nachverfolgung
Zielseiten / Web-Formulare
A/B-Tests
Empfehlung-Maschine
Geo-Zielgruppenerfassung
Konversion-Tracking
Mobile Retargeting
Personalisierung
Social-Media-Retargeting
Verhalten-basiertes Targeting
Zielgruppen-Targeting
Automatisiertes Veröffentlichen
Berichterstattung / Analyse
Content-Management
Kollaboration
Kundenbindung
Nachterminierung
Nachverfolgung der Marken
Social Media-Überwachung
Verwaltung mehrerer Konten
Analytik
Automatisiertes Veröffentlichen
Content-Management
Filtern nach Keyword
Kontaktmanagement
Konversion-Tracking
Kunden-Zielgruppenansprache
Nachterminierung
Verwaltung mehrerer Konten

Mailchimp – Nutzerbewertungen

Zeigt 5 von 12.959 Nutzerbewertungen

Gesamt
4,5/5
Benutzerfreundlichkeit
4,4/5
Kundenservice
4,2/5
Funktionen
4,4/5
Preis-Leistungs-Verhältnis
4,4/5
Jeremiah P.
Owner
Bekleidung & Mode, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    4/5
  • Preis-Leistungs-Verhältnis
    4/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 24.1.2020

"My Go-to for email marketing"

Kommentare: Mailchimp has been my go-to for 5+ years and I see no reason to change that now. It's simple, easy-to-use, and affordable. I also care about who I work with. From what I can see as an outsider looking in, they have a great company culture. I once found a mistake in their API documentation and they sent me a free t-shirt! Most companies aren't willing to spend money just to say thanks, and I think that says something about the culture and character of the company.

Vorteile: Easy to setup: I've used Mailchimp in the launch of dozens of brands and digital products. Mailchimp is so easy to setup; I can literally have an account up and running, collecting email addresses within 20 minutes. Great free option: One of my favorite things about Mailchimp is the fact that you get up to 2,000 contacts for free. Having that as an option (particularly for new businesses) is absolutely critical in making sure you can measure ROI from the platform before you start investing a lot of money. Easy to use: Mailchimp's forms, email templates, list management, etc. is all so simple. In the rare case you can't do something you want via the Mailchimp admin, it can probably be done via the API. Mailchimp has also done an exceptional job of integrating with 3rd party platforms to make sure you can easily maximize your email collection. More than just email marketing: In the last few years Mailchimp has started offering additional features outside of email campaigns, like Facebook ads and card mailing services. I personally don't think they're as good as Mailchimp's email service, but I am sure they'll improve over time.

Nachteile: In the last couple of years Mailchimp has made some changes to their pricing structure that I don't particularly love: 1) Pay as you go features have become more limited compared to their monthly plans.
2) Monthly rates have increased (although that's bound to happen at some point).
3) They now include some social platform contacts in your allotted contacts (i.e. you pay for them like they're email contacts).
As well, Mailchimp automatically increases your bill when you cross over your plan subscriber threshold. I'm not a huge fan of that, but I suppose I prefer it to them just disabling collection of new contacts.

  • Quelle des Nutzers 
  • Bewertet am 24.1.2020
Traver F.
Marketing Specialist
Bau, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    4/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    4/5
  • Preis-Leistungs-Verhältnis
    2/5
  • Wahrscheinlichkeit der Weiterempfehlung
    6/10
  • Quelle des Nutzers 
  • Bewertet am 14.4.2020

"A great software at exorbitant prices"

Kommentare: Actual use of the software, I've had a pretty great experience. Some areas a little more difficult to navigate, but it's nothing a quick check of the help FAQ or Google can't fix. I've never had any issues with deliverability, and the reporting features work great. I just wouldn't pay for it after I get past the free plan.

Vorteile: MailChimp is pretty easy to use as mailing software goes. It's fairly simple to set up, and managing your contact list is fairly intuitive. The software takes care of all the hard work indentifying emails that don't work or have bounced. You can segment out certain groups and tag different people so that you're able to send emails only to certain people for specific campaigns. This helps you keep emails targeted. For example, if I want to send a newsletter to only commercial clients, I tag them with the "commercial" tag and then choose to send only to those tagged recipients.

Nachteile: Two things. Advanced features and pricing. With advanced features, it was incredibly difficult to setup for sign-up forms. Some of the more advanced features are hidden deep in linking trees and aren't easy to find. I almost always had to rely on Google to tell me where to go and what to do. Compare this to somewhere like MailerLite that's really easy to navigate and find what you're looking for. As regards to pricing, the free plan for MailChimp is one of the best, allowing up to 2,000 subscribers before you have to pay, but after that they gouge you ridiculously so. Compared to other mailing software, MailChimp is highway robbery.

  • Quelle des Nutzers 
  • Bewertet am 14.4.2020
Mira L.
Owner
Einzelhandel, Selbstständig
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    4/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    Nicht bewertet
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 15.5.2020

"Great for keeping connected with customers and your team"

Kommentare: Overall, MailChimp has been useful in keeping in contact with my customers and team.

Vorteile: I like that I can create email templates and mass email customers while being able to address each one by name in the body of the email with the placeholders such as *|FNAME|*. It makes it seem personal. I like how I am able to see who opens my email and who clicks a link in my email. I like how I can insert buttons in the email in order to make it easy for my customer to begin shopping. Tagging contacts is helpful when I want to email a select people. I like how I can create leads page or landing pages with forms to get new subscribers.

Nachteile: For the Android mobile app, when I enter a new contact, sometimes the first and last name does not save or the field clears when I add a tag. For the free version, I don't like not being able to have more than 1 group. I don't like how I cannot search specific recipients by name and send them an email. I like that customers can self-unsubscribe from my emails without having to email me.

  • Quelle des Nutzers 
  • Bewertet am 15.5.2020
Kenyon C.
Creative manager
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    3/5
  • Benutzerfreundlichkeit
    3/5
  • Eigenschaften & Funktionalitäten
    2/5
  • Kundenbetreuung
    3/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 25.11.2019

"Don't Sleep on the Monkey, its Bananas!!!"

Kommentare: We are able to reach more customers with less legwork We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

Vorteile: Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

Nachteile: I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

  • Quelle des Nutzers 
  • Bewertet am 25.11.2019
Ankit P.
Co-Founder
Bildungsmanagement, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    9/10
  • Quelle des Nutzers 
  • Bewertet am 9.4.2020

"Simple, Easy to Use and Fast Implementation"

Kommentare: Overall, I have been a happy customer with Mailchimp for the last 4 years. As a company, we have moved all the marketing communication to Mailchimp. Everyday, we just feel we are just getting started.

Vorteile: Simple, Easy to use user interface for the software wherein I could customize the emails that go out whenever any event takes place on the website. The integrations with other apps was mind blowing as it helped us to minimize our task. The analytics in Mailchimp are a blessing to us as it helps in targeting the right audience at the right time.

Nachteile: The free tier plan was very less for a company like ours as we wanted to be sure about it completely before finally implementing it. Due to high email bounces, the marketing automation companies are very strict on the bounce rates and they just block your account instantly.

  • Quelle des Nutzers 
  • Bewertet am 9.4.2020