--- description: Detaillierte Informationen über Semrush zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools dank Capterra Austria. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Semrush Kosten, Erfahrungen & Bewertungen - Capterra Österreich 2026 --- Breadcrumb: [Startseite](/) > [Competitive Intelligence Tools](/directory/30539/competitive-intelligence/software) > [Semrush](/software/151962/semrush) # Semrush Canonical: https://www.capterra.at/software/151962/semrush Seite: 1 / 94\ Zurück: [Nächste Seite](https://www.capterra.at/software/151962/semrush?page=2) > SEO-System, das Schlüsselwort-Suche, Backlinks, Website-Audit, Positionsverfolgung, Diagramme und Werbeforschung umfasst. > > Bewertung: **4.6/5** von 2316 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Semrush? Von kleinen Unternehmen bis hin zu globalen Konzernen – Semrush ist die erste Wahl für die Verwaltung der Online-Sichtbarkeit und die Beschleunigung des digitalen Wachstums. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.6/5** | 2316 Nutzerbewertungen | | Bedienkomfort | 4.3/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.4/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.2/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.6/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 90% | (9/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Semrush - **Region**: Trevose, USA - **Gegründet**: 2008 ## Gewerblicher Kontext - **Startpreis**: $ 139,95 - **Preismodell**: (Kostenlose Version verfügbar) (Gratis Testen) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Chinesisch, Deutsch, Englisch, Französisch, Italienisch, Japanisch, Koreanisch, Portugiesisch, Russisch, Spanisch, Türkisch, Vietnamesisch - **Verfügbare Länder**: Australien, Brasilien, China, Deutschland, Frankreich, Indien, Italien, Japan, Kanada, Mexiko, Niederlande, Singapur, Spanien, Vereinigte Staaten, Vereinigtes Königreich ## Funktionen - Ad-hoc-Berichterstattung - Aktivitäts-Dashboard - Alarmfunktion / Benachrichtigungen - Anpassbare Berichte - Aufgabenmanagement - Backlink-Management - Benutzerinteraktion-Nachverfolgung - Berichterstattung / Analyse - Berichterstattung und Statistik - Content-Management - Dashboard Software - Daten-Import / -Export - Datenvisualisierung - Engagement-Tracking - KI/Maschinelles Lernen - Kampagnen-Tracking - Kampagnenanalysen - Kampagnenmanagement - Kampagnenplanung - Kanalmanagement - Keyword Monitoring - Keyword-Recherche Tools - Konversion-Tracking - Kundenbindung - Leistungskennzahlen - Link-Analyse - Marketing Management - Mehrere Kampagnen - Multi-Channel-Vertrieb - Multichannel-Datenerfassung - Multichannel-Kampagnen - Real-Time Analytics - SEO Audit - Social Marketing - Social Media-Überwachung - Stichwort-Nachverfolgung - Third-Party Integrations - URL-Abkürzer - Verwaltung mehrerer Konten - Verwaltung von Auflistungen - Visuelle Analytik - Vorlagen-Management - Web-Traffic-Berichterstattung - Website-Analytik - Website-Überwachung - Werkzeuge zur Zusammenarbeit - Wettbewerberüberwachung - Wirtschaftsprüfung-Management - Zeit auf der Website nachverfolgen - Überwachung ... und 12 weitere Funktionen ## Integrationen (11 insgesamt) - Databox - Google Ads - Google Analytics 360 - Google Docs - Google Search Console - HubSpot Marketing Hub - Majestic - TapClicks - Trello - WordPress - Yext ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - Chat ## Category - [Competitive Intelligence Tools](https://www.capterra.at/directory/30539/competitive-intelligence/software) ## Ähnliche Kategorien - [Competitive Intelligence Tools](https://www.capterra.at/directory/30539/competitive-intelligence/software) - [SEO Tools](https://www.capterra.at/directory/30931/seo/software) - [KI-Marketing-Tools](https://www.capterra.at/directory/34136/ai-marketing-tools/software) - [Marketing Automation Tools](https://www.capterra.at/directory/6/marketing-automation/software) - [Webanalyse-Tools](https://www.capterra.at/directory/30073/web-analytics/software) ## Alternativen 1. [SE Ranking](https://www.capterra.at/software/142169/se-ranking) — 4.7/5 (297 reviews) 2. [Wix](https://www.capterra.at/software/169007/wix) — 4.4/5 (10606 reviews) 3. [Ahrefs](https://www.capterra.at/software/176340/ahrefs) — 4.7/5 (581 reviews) 4. [AccuRanker](https://www.capterra.at/software/149278/accuranker) — 4.9/5 (330 reviews) 5. [Screpy](https://www.capterra.at/software/209021/screpy) — 4.8/5 (236 reviews) ## Nutzerbewertungen ### "Unverzichtbares Tool für digitale Marketingprofis" — 5.0/5 > **Zivile** | *28. Juni 2024* | Computer-Software | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: Semrush ist ein herausragendes Werkzeug für alle, die im digitalen Marketing tätig sind. Besonders beeindruckend finde ich die umfassende Keyword-Recherche, die es ermöglicht, relevante und profitable Keywords schnell zu identifizieren. Die Wettbewerbsanalyse ist ein weiterer großer Pluspunkt, da sie tiefe Einblicke in die Strategien der Mitbewerber bietet. Das Tool liefert detaillierte Berichte über Backlinks und hilft dabei, die eigene SEO-Strategie gezielt zu verbessern. > > **Nachteile**: Der Preis kann für kleinere Unternehmen oder Einzelpersonen, die gerade erst anfangen, abschreckend sein. Zudem sind einige der fortschrittlicheren Funktionen in den höheren Preisstufen versteckt, was bedeutet, dass man mehr zahlen muss, um vollen Zugang zu allen Features zu erhalten. ----- ### "Ideal für Keyword-Recherchen" — 4.0/5 > **Björn** | *9. Mai 2024* | Informationstechnologie & -dienste | Empfehlungsbewertung: 7.0/10 > > **Vorteile**: Ich nutze Semrush hauptsächlich für Keyword-Recherchen. Dafür eignet sich das Tool hervorragend. So kann ich Content gezielter erstellen und erziele eine bessere Traffic Performance. > > **Nachteile**: Relative hohe monatliche Kosten und teilweise intransparente Daten beim Rank-Monitoring und -Tracking. ----- ### "Best keyword and seo audit tool for me." — 5.0/5 > **Bithi** | *2. Oktober 2024* | Marktforschung | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: Keyword magic tools is awesome helps me to identify new low targeted keyword with no time. As well other services, it also have domain search option to study website keyword and search volume metrics. Result of semrush is more accurate than others. > > **Nachteile**: I did not fins any lacking in this software. In this price range it gives a lot. > > Semrush helps me to do technical analysis of any clients website, after analysis of website, i can make perfect report. How can i improve website rank, any amatures can understand. User interface and learning curve is very easy, even amatures can do well. ----- ### "Reliable Data That Helps Me and My Clients Grow" — 5.0/5 > **Jose** | *18. Dezember 2025* | Marketing & Werbung | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: What I like most about Semrush is the quality of the information and how easy it is to use that data with real clients. I use it to show businesses where they stand with SEO, how they compare to competitors, and where clear opportunities exist to grow. Semrush has helped me win new clients by showing the tools and process I use, and it’s been essential for improving websites and blogs through keyword research, competitive analysis, and small weekly optimizations that add up over time. It’s a practical tool that supports long-term growth, not just reports. > > **Nachteile**: The main downside is that Semrush can feel overwhelming at first due to the number of tools available. However, the customer support team is very helpful and does a great job walking you through the platform, starting with the most important features and then covering smaller tools that can also make an impact. I often recorded support sessions so I could rewatch them later, since there’s a lot of valuable information and tips to absorb all at once. The more you understand the tool, the more value you get from it. > > I’ve been using Semrush since 2020, and it’s become a must-have tool for my business. It has helped me grow by making it easier to access reliable data quickly and make informed decisions. More importantly, it allows me to support clients better by having all the insights I need in one place. I highly recommend Semrush for business owners and agencies. ----- ### "Not suitable for solo small business owners + inflexible refund policy" — 1.0/5 > **Suzanne** | *29. Jänner 2026* | Psychische Gesundheitsfürsorge | Empfehlungsbewertung: 0.0/10 > > **Vorteile**: Semrush is clearly a very powerful and comprehensive SEO platform. It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who use it daily. The depth of features and analytics suggests it’s well-built for advanced use cases. > > **Nachteile**: I resubscribed to Semrush after having used it briefly in the past when I had an assistant helping me. This time, I intended to use it myself as a solo small business owner. Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform effectively. I contacted customer support almost immediately, explained that I had not used the tool, and asked for a refund. I was polite, transparent, and acknowledged that this was technically a resubscription—even though my previous use had been with help and this was my first attempt to use it independently. Despite the request being made within two days, my refund was denied because the subscription was month-to-month rather than annual. The case was escalated internally and then closed as “final,” with no reconsideration possible. While I understand companies have policies, this experience felt particularly rigid given: •The extremely short timeframe (2 days) •The lack of actual product use •The reality that Semrush is heavily marketed to small business owners, despite having a very steep learning curve This platform may work well for experienced SEO professionals or teams, but in my experience it is not beginner-friendly and not forgiving to solo business owners who quickly realize it’s not the right fit. I would strongly encourage other small business owners to fully understand the refund limitations before subscribing and to be realistic about whether they truly have the time and expertise required to use this tool effectively. > > My overall experience was that Semrush is a powerful but highly complex platform that is not well-suited for solo small business owners without dedicated SEO experience or support. I realized within two days of resubscribing that I did not have the time or technical background needed to use the tool effectively, and I contacted support immediately after recognizing this. While customer support was responsive, the refund process was extremely rigid. Despite the very short timeframe and the fact that I had not meaningfully used the product, my refund request was denied and the case was closed as final. This left me feeling that there was little flexibility or consideration for small business owners who quickly determine the platform is not a good fit. This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many solo business owners realistically have. ----- Seite: 1 / 94\ Zurück: [Nächste Seite](https://www.capterra.at/software/151962/semrush?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.at/software/151962/semrush) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Strukturierte Daten