---
description: Detaillierte Informationen über Leanplum zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools dank Capterra Austria.
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title: Leanplum Kosten, Erfahrungen & Bewertungen - Capterra Österreich 2026
---

Breadcrumb: [Startseite](/) > [Marketing Automation Tools](/directory/6/marketing-automation/software) > [Leanplum](/software/155165/leanplum)

# Leanplum

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> Komplette Mobile Marketing-Plattform, die Messaging, Automatisierung, App-Bearbeitung, Personalisierung, A/B-Testing und Analytics bietet.
> 
> Bewertung: **4.1/5** von 9 Nutzern. Top bewertet für **Weiterempfehlungsquote**.

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## Übersicht

### Wer verwendet Leanplum?

Ressourcenbeschränkte Teams für mobile Apps, die Kosteneinsparungen nutzen wollen, indem sie nur eine Technologie erwerben und verwalten.

## Kurzstatistiken und Ratings

| Metrik | Bewertung | Detail |
| **Gesamt** | **4.1/5** | 9 Nutzerbewertungen |
| Bedienkomfort | 3.6/5 | Auf Basis der Gesamtbewertungen |
| Kundenbetreuung | 4.6/5 | Auf Basis der Gesamtbewertungen |
| Preis-Leistungs-Verhältnis | 3.9/5 | Auf Basis der Gesamtbewertungen |
| Funktionen | 4.4/5 | Auf Basis der Gesamtbewertungen |
| Empfehlungsprozentsatz | 70% | (7/10 Weiterempfehlungsquote) |

## Über den Anbieter

- **Unternehmen**: CleverTap
- **Region**: Sunnyvale, USA
- **Gegründet**: 2013

## Gewerblicher Kontext

- **Preismodell**:  (Gratis Testen)
- **Zielgruppe**: 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert
- **Unterstützte Sprachen**: Englisch
- **Verfügbare Länder**: Vereinigte Staaten

## Funktionen

- A/B Testing
- App Notifications
- Berichterstattung / Analyse
- Drip-Kampagnen
- E-Mail Marketing
- Kampagnenmanagement
- Marketing-Automatisierung
- Multichannel-Marketing
- Push-Benachrichtigungen
- ROI Tracking
- SMS Notifications
- Segmentierung
- Trichter-Analyse
- Web-Benachrichtigungen

## Optionen für Kundensupport

- 24/7 Live-Support
- Chat

## Category

- [Marketing Automation Tools](https://www.capterra.at/directory/6/marketing-automation/software)

## Ähnliche Kategorien

- [Marketing Automation Tools](https://www.capterra.at/directory/6/marketing-automation/software)
- [Mobile Analytics Software](https://www.capterra.at/directory/30936/mobile-analytics/software)
- [Push Notification Software](https://www.capterra.at/directory/30969/push-notifications/software)
- [Mobile Marketing Software](https://www.capterra.at/directory/31308/mobile-marketing/software)

## Alternativen

1. [AppsFlyer](https://www.capterra.at/software/156811/appsflyer) — 4.5/5 (138 reviews)
2. [Amplitude](https://www.capterra.at/software/158741/amplitude) — 4.6/5 (67 reviews)
3. [CleverTap](https://www.capterra.at/software/155737/clevertap) — 4.4/5 (59 reviews)
4. [Mixpanel](https://www.capterra.at/software/158740/mixpanel) — 4.5/5 (145 reviews)
5. [Madgicx](https://www.capterra.at/software/182983/madgicx) — 4.3/5 (58 reviews)

## Nutzerbewertungen

### "Great software for mobile push notifications" — 5.0/5

> **Verifizierter Rezensent** | *9. März 2018* | Finanzdienstleistungen | Empfehlungsbewertung: 9.0/10
> 
> **Vorteile**: Overall, once you get the hang of it, it's pretty easy to execute on campaigns. Pretty versatile platform with different sending, messaging, and targeting options.
> 
> **Nachteile**: The analytics could be more robust... some reports I want aren't available from the analytics dashboard. For example, I can't pull a consolidated report of a particular triggered event across a defined set of push campaigns.&#13;&#10;&#13;&#10;Also, the process of searching for attributes is done via a dropdown list, which is inefficient. I wish I could just search for attributes that I'm looking for. Would save me some time.

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### "A great option for Channel Marketing" — 5.0/5

> **Aoife** | *25. November 2019* | Telekommunikation | Empfehlungsbewertung: 9.0/10
> 
> **Vorteile**: A wide range of analytics with a focus on in-app messaging, one of the few platforms that genuinely allows all messaging materials come from one platform. Customer Support has been exceptional when issues have arisen as well as our CSM being on-hand for as a reliable source of information as well as providing excellent guidance and brainstorming to add to current marketing efforts.
> 
> **Nachteile**: As with any transition, ensuring seamless messaging through that phase had a couple of hiccups. We've encountered a couple of technical bugs but have been happy with response from both support and the leadership team and have had no issues for months.

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### "Leanplum is powerful but definitely not a market leading in mobile marketing automation" — 3.0/5

> **Lucien** | *16. Mai 2024* | Informationstechnologie & -dienste | Empfehlungsbewertung: 6.0/10
> 
> **Vorteile**: We initially chose Leanplum because of the breadth of channels Leanplum was able to push marketing automation through. They have a significant feature set which led us to chose Leanplum as a provider over others that were more restricted in their feature set. A/B testing in Leanplum was particularly good and that also was a big influence in our decision given the amount of testing we needed to do at that stage.
> 
> **Nachteile**: Leanplum UI/UX was not user friendly and it was regularly an issue as an early stage company without a dedicated resource to power the tool. In reality, with Leanplum, you must have a sophisticated marketing team that has the maturity with dedicated resources to ensure you get the most from the platform. Otherwise, it is difficult to extract that value which makes it harder to justify the significant investment.
> 
> Leanplum helps us level up as a business but ultimately wasn't built in a way that could satisfy us long term.

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### "Great tool to understand how people use your product\!" — 4.0/5

> **Verifizierter Rezensent** | *28. Dezember 2022* | Informationstechnologie & -dienste | Empfehlungsbewertung: 9.0/10
> 
> **Vorteile**: Leanplum is an innovative way to better track and understand how end consumers use your product, especially if it is a software. I use Leanplum to do A/B testing in our mobile app and it is really helpful because through this tool, we would know how to measure the traffic of the end consumer in our application, and that way, we understand what people like and don't like about our product. Leanplum can be used in different app's environment and that's a great way to start liking it\!
> 
> **Nachteile**: None\! I think this software is good as-is.

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### "Leanplum gets the job done" — 5.0/5

> **Bree** | *19. November 2019* | Computer-Vernetzung | Empfehlungsbewertung: 6.0/10
> 
> **Vorteile**: Leanplum is a great feature that allows all messages to be stored and/or sent out to our user.
> 
> **Nachteile**: Sometimes the messages are not easily captured by our users.  Messages can be difficult to find.  Entering User ID doesn't always yield results the first time.

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## Links

- [Auf Capterra anzeigen](https://www.capterra.at/software/155165/leanplum)

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