--- description: Detaillierte Informationen über Mixpanel zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools dank Capterra Austria. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Mixpanel Kosten, Erfahrungen & Bewertungen - Capterra Österreich 2026 --- Breadcrumb: [Startseite](/) > [Mobile Analytics Software](/directory/30936/mobile-analytics/software) > [Mixpanel](/software/158740/mixpanel) # Mixpanel Canonical: https://www.capterra.at/software/158740/mixpanel Seite: 1 / 7\ Zurück: [Nächste Seite](https://www.capterra.at/software/158740/mixpanel?page=2) > Mixpanel hilft Unternehmen, zu analysieren, wie Nutzer Geräte verwenden und geräteübergreifend agieren – diese Daten können sie dann nutzen, um ihr Unternehmen auszubauen. > > Bewertung: **4.5/5** von 146 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Mixpanel? Über 250.000 Apps und Websites auf der ganzen Welt nutzen Mixpanel. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.5/5** | 146 Nutzerbewertungen | | Bedienkomfort | 4.1/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.2/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.2/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.5/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Mixpanel - **Region**: San Francisco, USA - **Gegründet**: 2009 ## Gewerblicher Kontext - **Startpreis**: $ 25,00 - **Preismodell**: (Kostenlose Version verfügbar) (Gratis Testen) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Englisch - **Verfügbare Länder**: Australien, Brasilien, China, Deutschland, Frankreich, Indien, Irland, Japan, Kanada, Mexiko, Niederlande, Singapur, Vereinigte Arabische Emirate, Vereinigte Staaten, Vereinigtes Königreich ## Funktionen - Aktivitäts-Dashboard - Alarmfunktion / Benachrichtigungen - Beibehaltung nachverfolgen - Benutzerinteraktion-Nachverfolgung - Berichterstattung / Analyse - Dashboard Software - Daten-Connectors - Daten-Identifizierung - Daten-Import / -Export - Datenvisualisierung - Engagement-Tracking - Ereignisse innerhalb der App nachverfolgen - Interaktive Berichterstattung - KPI-Überwachung - Kampagnen-Tracking - Kampagnenmanagement - Kohortenanalyse - Kommunikationsmanagement - Konversion-Tracking - Kundensegmentierung - Leistungskennzahlen - Nutzungsverfolgung/-analyse - Prädiktive Analytik - Prädiktives Modellieren - Trichter-Analyse - Visuelle Analytik - Website-Analytik - Werkzeuge zur Zusammenarbeit ## Integrationen (37 insgesamt) - AB Tasty - Adjust - Alooma - Amazon Redshift - Appcues - AppsFlyer - Apptimize - Branch Metrics - Chameleon - ChurnZero - Fivetran - Fullstory - Gainsight CS - Google Cloud - Google Cloud BigQuery ... und 22 weitere Integrationen ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - 24/7 Live-Support - Chat ## Category - [Mobile Analytics Software](https://www.capterra.at/directory/30936/mobile-analytics/software) ## Ähnliche Kategorien - [Mobile Analytics Software](https://www.capterra.at/directory/30936/mobile-analytics/software) - [Webanalyse-Tools](https://www.capterra.at/directory/30073/web-analytics/software) - [Datenanalyse Tools](https://www.capterra.at/directory/31077/data-analysis/software) - [Machine Learning Software](https://www.capterra.at/directory/31103/machine-learning/software) - [Produktanalyse Software](https://www.capterra.at/directory/32915/product-analytics/software) ## Alternativen 1. [Microsoft Power BI](https://www.capterra.at/software/176586/power-bi) — 4.6/5 (1880 reviews) 2. [Google Analytics 360](https://www.capterra.at/software/177042/google-analytics) — 4.7/5 (8092 reviews) 3. [Tableau](https://www.capterra.at/software/77260/tableau) — 4.6/5 (2352 reviews) 4. [Reportei](https://www.capterra.at/software/180418/reportei) — 4.7/5 (241 reviews) 5. [Google Cloud](https://www.capterra.at/software/170983/google-cloud-platform) — 4.7/5 (2286 reviews) ## Nutzerbewertungen ### "Best tool for analytics and Event tracking" — 5.0/5 > **Nitesh** | *25. April 2026* | Informationstechnologie & -dienste | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: The event-based tracking is really powerful. As a QA engineer, I can verify exactly what user actions are being tracked and validate the data in real time. The Flows and Funnels reports are great for checking if user journeys are working as expected. Data visualization is clean and easy to understand — even non-technical teammates can read the dashboards without much explanation. > > **Nachteile**: The learning curve is quite steep initially. Setting up event tracking correctly takes time and if the implementation is wrong, your data gets messy fast. The pricing jumps significantly once you cross the free tier event limit, which feels expensive for growing teams. Data management can also get complicated when you have too many events and properties — keeping them organized requires proper planning from day one. > > Using Mixpanel from a QA perspective has been helpful for validating whether tracked events are firing correctly and data is accurate. Initial setup needs careful attention — one wrong event name and your reports are unreliable. Once set up properly though, the data analysis is solid and real-time event verification saves a lot of back and forth with developers. Security and data handling feel reliable. Overall good tool but requires proper onboarding and planning to get the most out of it. ----- ### "Mixpanel is a must go for every app. Easy to start with." — 5.0/5 > **Lovepreet** | *6. Juni 2025* | Software für die Automobilindustrie | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: 1. Easy to integrate. 2. Identity merge is great for people using same device with multiple users. 3. Accurately tracks user journeys, phone properties etc. 4. Reports are easy to make. > > **Nachteile**: 1. Sometimes due to technical issues, multiple users get created despite identity merge being enabled. 2. They keep changing there free plan limit and overall plan is quite costly for paid feature. > > Overall Mixpanel is a great tool. 1. Tracks users from apps. 2. Track user journeys. 3. Advanced reports. 4. Easy to integrate with backend to pull in events. ----- ### "Too complex and not so reliable" — 3.0/5 > **Verifizierter Rezensent** | *16. September 2019* | Internet | Empfehlungsbewertung: 4.0/10 > > **Vorteile**: We can set up lots of funnels and the visualisation always helps. > > **Nachteile**: The data is not consistant and makes our funnels a bit funky. It's a shame. Again, the pricing makes it less interested compared to other tools ----- ### "Mixpanel enables scalable, self-service analytics across Product, UX, and Data" — 5.0/5 > **Flavio** | *25. Februar 2026* | Bankwesen | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: Mixpanel is quite useful when we want to track user engagement and activity, also sending pipeline and warehouse event data for the datawarehouse team have visibility and do analysis, also is goof to avoid duplication of data. Mixpanel enables scalable, self-service analytics across Product, UX, and Data teams—supporting faster, evidence-based decision-making. It also allows us to measure the impact of product changes and experiments. > > **Nachteile**: Do not noticed any bigger issue with the tool, but sometimes it was a bit difficult to understand when started using it. So learning curve could be a bit higher for beginners. ----- ### "Mixpanel" — 5.0/5 > **Pius** | *10. Mai 2022* | Internet | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: The dashboard reporting is amazing\! It is really easy to read and interpret even for a non-technical solo founder. With this, you can easily identify how your users are interacting with the product and how to streamline the processes. These easy-to-use reports make it easier to you to make adjustments to increase retention, engage more, and get better numbers > > **Nachteile**: Setting it up is not easy in comparison to Google Analytics\! Setting up server-side or client-side, or a hybrid of both needs a level of expertise to fully leverage the benefits of the platform. You will have to watch a couple of intense YouTube Videos and go through the support articles to set up the events to get it up and running smoothly. You'll probably make a few mistakes and correct them. As a non-technical founder, it was quite frustrating setting up at the beginning but worth it eventually. > > Satisfactory\! Mixapanel has helped me improve my product faster with more in-depth analysis and reporting. Tracking sign-ups from the server-side for example enabled me to get more accurate hypersensitive information without the Ad-block interruptions. Mixpanel is as key for my business as it is right now. It gives me a birds-eye view of everything I need to know about customer interactions. ----- Seite: 1 / 7\ Zurück: [Nächste Seite](https://www.capterra.at/software/158740/mixpanel?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.at/software/158740/mixpanel) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Strukturierte Daten