Wir helfen Unternehmen in Österreich
seit 15 Jahren bei der Softwareauswahl

Was ist Marketo Engage?

Adobe Marketo Engage ist ein zentraler Marketing-Hub für die Orchestrierung und Ausführung von Cross-Channel-Kampagnen, um Kunden während komplexer Customer Journeys zu gewinnen, anzusprechen, zu pflegen und zu binden. Marketo Engage erleichtert die Abstimmung zwischen Marketing- und Vertriebsteams, um Umsatz und Wachstum für das Unternehmen zu steigern, und zwar mit skalierter Effizienz.

Wer verwendet Marketo Engage?

Für B2B- oder B2C-Unternehmen, die auf Kundennähe, maßgeschneiderte und skalierbare Segmentierung, Personalisierung und weitreichendes Kundenengagement Wert legen.

Marketo Engage Software - 1
Marketo Engage Software - 2
Marketo Engage Software - 3
Marketo Engage Software - 4
Marketo Engage Software - 5

Du bist nicht sicher, ob Marketo Engage das Richtige ist? Mit einer beliebten Alternative vergleichen

Marketo Engage

Marketo Engage

4,3 (700)
Keine Preise gefunden
Kostenlose Version
Kostenlose Testversion
169
138
3,8 (700)
3,8 (700)
3,9 (700)
VS.
Startpreis
Preisoptionen
Funktionen
Integrationen
Benutzerfreundlichkeit
Preis-Leistungs-Verhältnis
Kundenservice
$ 1 250,00
Monat
Kostenlose Version
Kostenlose Testversion
114
23
3,8 (646)
3,8 (646)
3,9 (646)
Die grünen Bewertungsbalken geben an, welches Produkt gemessen an der Durchschnittsbewertung und der Zahl der Bewertungen am besten abschneidet.

Weitere großartige Alternativen zu Marketo Engage

Salesforce Marketing Cloud Account Engagement
Am besten bewertete Funktionen
E-Mail Marketing
Kontakt-Datenbank
Marketing-Automatisierung
ActiveCampaign
Am besten bewertete Funktionen
E-Mail-Management
Email-Kampagnen-Management
Marketing-Automatisierung
Sage CRM
Am besten bewertete Funktionen
Berichterstattung und Statistik
Konfigurierbarer Workflow
Werkzeuge zur Zusammenarbeit
Kajabi
Am besten bewertete Funktionen
Kontaktmanagement
Lead-Erfassung
Website-Management
Ontraport
Am besten bewertete Funktionen
Email-Kampagnen-Management
Kontaktmanagement
Leadmanagement
HubSpot Marketing Hub
Am besten bewertete Funktionen
Email-Kampagnen-Management
Kontakt-Datenbank
Marketing-Automatisierung
EngageBay CRM
Am besten bewertete Funktionen
E-Mail-Management
Kundendatenbank
Lead-Pflege
SendX
Am besten bewertete Funktionen
Dashboard Software
Email-Kampagnen-Management
Kampagnenmanagement
Keap
Am besten bewertete Funktionen
Bestätigung / Erinnerungen
Email-Kampagnen-Management
Marketing-Automatisierung

Bewertungen über Marketo Engage

Durchschnittliche Bewertung

Gesamt
4,3
Benutzerfreundlichkeit
3,8
Kundenservice
3,9
Funktionen
4,3
Preis-Leistungs-Verhältnis
3,8

Nutzerbewertungen nach Unternehmensgröße (Angestellte)

  • <50
  • 51-200
  • 201-1 000
  • >1 001

Bewertungen nach Punktzahl finden

5
40%
4
45%
3
13%
2
1%
1
1%
MD Masoom
MD Masoom
Sr. Executive Sales and Research in Indien
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 501–1 000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Indeed a Best-in-Class Marketing Automation Software

5,0 vor 5 Jahren

Kommentare: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Vorteile:

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Nachteile:

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Emma
Emma
Senior Director Product Marketing in USA
Verifizierter Nutzer auf LinkedIn
Krankenhausversorgung & Gesundheitswesen, 10 000+ Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Definitely one of the top Marketing automation tools out there.

4,0 vor 8 Monaten

Kommentare: Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients.

Vorteile:

Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.

Nachteile:

Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.

Ogarekpe
Implementation Engineer in USA
Informationstechnologie & -dienste, 1 001–5 000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Superb tool to transform your marketing efforts

5,0 letzten Monat Neu

Kommentare: This tool is a game changer in elevating your marketing efforts and driving engagement.

Vorteile:

It has robust personalization features that are instrumental in enabling us to produce content that is relevant to our customers leading to effective marketing campaigns. Thanks to this tool we are able to save important resources and valuable time through its marketing automation features of tasks.

Nachteile:

Its advanced customisation features have a high learning curve and require ample training and vendor support to use them appropriately.

Julia
Marketing CRM Coordinator in USA
Anwaltskanzlei, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Marketo Mayhem

1,0 vor 5 Jahren

Kommentare: Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot. It was the best decision we have made and we are not using Marketo again.

Vorteile:

Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.

Nachteile:

Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.

Cynthia
Operations associate officer in USA
Finanzdienstleistungen, 1 001–5 000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Marketo's Automation Mastery and Lead Management Excellence

5,0 vor 3 Monaten

Kommentare: We can develop focused and interesting campaigns thanks to its personalisation features, which greatly raises customer engagement.

Vorteile:

The comprehensive lead tracking and scoring solution provided by Marketo's lead management capabilities is exceptional. Our campaigns can be customised based on the unique behaviours and preferences of each customer thanks to Marketo's personalisation features, which produce more relevant and engaging relationships.

Nachteile:

Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.