Was ist Marketo Engage?

Marketo ist eine führende Marketingautomatisierungsplattform mit einer Reihe von Funktionen für kleine und mittlere Unternehmen und große Unternehmen in verschiedenen Branchen. Zu den gebräuchlichsten Funktionen zählen E-Mail-Marketing, Wartung, SEO, Zielseiten, Scoring und Analysen. Andere Editionen bieten erweiterte Funktionen wie Website-Personalisierung, Mobile Engagement, Social Retargeting und Web-Targeting. Zu den typischen Kunden zählen sowohl B2C- als auch B2B-Marken aller Größen.

Wer verwendet Marketo Engage?

Für B2B- oder B2C-Unternehmen, die auf Kundennähe, maßgeschneiderte und skalierbare Segmentierung, Personalisierung und weitreichendes Kundenengagement Wert legen.

Marketo Engage Software - 1 Marketo Engage Software - 2 Marketo Engage Software - 3

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Bewertungen über Marketo Engage

Durchschnittliche Bewertung

Gesamt
4,2
Benutzerfreundlichkeit
3,8
Kundenservice
3,9
Funktionen
4,3
Preis-Leistungs-Verhältnis
3,8

Nutzerbewertungen nach Unternehmensgröße (Angestellte)

  • <50
  • 51-200
  • 201-1 000
  • >1 001

Bewertungen nach Punktzahl finden

5
40%
4
45%
3
14%
2
1%
1
1%
MD Masoom
MD Masoom
Sr. Executive Sales and Research in Indien
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 501-1 000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Indeed a Best-in-Class Marketing Automation Software

5,0 vor 4 Jahren

Kommentare: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Vorteile:

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Nachteile:

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Whitney
Director of DG in USA
Computer-Software, 501-1 000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Marketo powers our entire marketing team

4,0 vor 3 Wochen Neu

Kommentare: Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.

Vorteile:

It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.

Nachteile:

It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.

Edward
Owner in USA
Computer-Software
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung
Quelle: SoftwareAdvice

Pros and Cons

3,5 vor 7 Jahren

Vorteile:

Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Nachteile:

Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

Verifizierter Rezensent
Integrator / COO in USA
Verifizierter Nutzer auf LinkedIn
Computer-Software, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Very powerful, not the most user-friendly tool out there.

5,0 vor 4 Wochen Neu

Kommentare: We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart.

Vorteile:

It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing.

Nachteile:

Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team.

Marius
Head of Marketing in Litauen
Computer-Software, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

A Powerful and Easy-to-Use Digital Marketing Platform

5,0 vor 3 Wochen Neu

Kommentare: Overall, Marketo Engage is an excellent digital marketing platform. It provides all the tools and features to help businesses generate leads and nurture them through the sales funnel. The user interface is easy to use, and the insights provided are invaluable.

Vorteile:

Marketo Engage is an incredibly powerful and easy-to-use digital marketing platform. It allows for a high degree of automation and customization and provides robust features for lead generation and nurturing. The user interface is intuitive, and it provides great insights into marketing performance.

Nachteile:

The pricing for Marketo Engage can be expensive for some, and the learning curve can be steep for those not familiar with digital marketing. There can also be occasional bugs and glitches that need to be addressed.