Marketo Engage

Marketeo engage – improve your customer engagement

Kommentare: What I like most is its marketing automation feature, which streamlines our email campaigns and allows for in depth customer analysis. This means we can provide personalized content to each user, ensuring effective communication.

Vorteile:

I've been using Marketo Engage and it's been helpful for our email campaigns. This platform offers a variety of tools to properly target our audience, create emails with visually attractive landing pages and analyze the results of the campaign, this gives us a better visualization of performance. The best part is that it is quite intuitive, making it accessible to both new and advanced users.

Nachteile:

The cost can be high, which could be a concern for smaller businesses. Additionally, the wide range of features can be a bit daunting for newcomers as it takes some time to learn and get used to.

Effective and centralized email marketing and engagement tracking solution

Kommentare: The experience has been superb and we have been able to reach a wide audience in email marketing and tracking our engagements.

Vorteile:

I like that Marketo Engage is easy to use and effective in reaching a wide audience in email marketing and tracking engagements.

Nachteile:

The only downside is that customizing templates might require some level of expertise and experience.

Basic Use Cases are Great. Integrations with other systems, - less so

Kommentare: Basic use case has been great. Integrating with other systems - less so.

Vorteile:

Basic email marketing and marketing automation tasks can be accomplished with minimal assistance from the technical team.

Nachteile:

Pricing is by record in the DB, so you have to either pay for records that you are not doing anything with, or build a mechanism to move them in and out.Integrations with other systems are troublesome and rarely work as expected. For example, Microsoft Dynamics has a connector, but it only works if the record doesn't already exist in Marketo. Defining an audience in Dynamics for use in Marketo then has to be a hand-coded affair. Very annoying.

All-in-one marketing and lead generation solution

Vorteile:

I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation

Nachteile:

The learning curve is complex especially to people new to marketing.

All in one marketing management solution

Kommentare: Managing marketing and tracking marketing analytics with an all in one solution

Vorteile:

I like the easy to use solution which ensures marketing automation is possible and its easy to track marketing analytics

Nachteile:

The only issue is the delay in responsiveness from the customer support at times.

Drive a dynamic marketplace with viable marketing strategies with this platform

Kommentare: Marketo is a reliable tool for optimizing and identifying actionable insights for strategic marketing.

Vorteile:

Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features. Due to its numerous integrations, it offers us a unified marketing ecosystem while expediting data flow and team collaboration.

Nachteile:

Optimizing marketing campaigns within Marketo Engage may require significant time,

Superb tool to transform your marketing efforts

Kommentare: This tool is a game changer in elevating your marketing efforts and driving engagement.

Vorteile:

It has robust personalization features that are instrumental in enabling us to produce content that is relevant to our customers leading to effective marketing campaigns. Thanks to this tool we are able to save important resources and valuable time through its marketing automation features of tasks.

Nachteile:

Its advanced customisation features have a high learning curve and require ample training and vendor support to use them appropriately.

Marketo Engage Is So Powerful and Accurate

Vorteile:

The accuracy of Marketo Engage makes it a top marketing automation solution. Marketo Engage has been so reliable.

Nachteile:

Marketo Engage does not have flaws. I do not dislike Marketo Engage at all.

Great email marketing tool with best in class functionalities and analytics

Kommentare: Overall its a great tool with powerful AI and analytics features.

Vorteile:

Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI. It has a variety of analytics tools available to generate meaningful reports and dashboards.

Nachteile:

Non technical people will find it difficult to setup and manage the system as it's a little complex for people with no IT background. The cost is a little bit on the higher side as well.

Marketo Engage Is a Reliable Marketing Solution

Vorteile:

Marketo Engage has effective capabilities. I like the friendliness of Marketo Engage.

Nachteile:

I do not dislike Marketo Engage at all. Marketo Engage is super amazing.

Marketo Engage, the e-mail Marketing booster.

Kommentare: The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any marketer would ask for.

Vorteile:

1. Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead generation.2. Flexibility: It is a good choice for businesses of all sizes and industries because the software is highly customizable. 3. Strong customer support: There is a reputation for excellent customer support at Marketo Engage, including onboarding assistance, a large knowledge base, and ongoing support.

Nachteile:

Handling the software may require several times to learn.

Marketo powers our entire marketing team

Kommentare: Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.

Vorteile:

It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.

Nachteile:

It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.

Marketo is the Gold Standard of Marketing CRMs in the marketplace!!

Kommentare: My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.

Vorteile:

I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!

Nachteile:

The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!

Sophisticated software supporting your marketing automation needs

Vorteile:

The integration between Marketo Engage and SFDC is crucial to our business when determining our campaign audience, as well as tracking their interactions to understand customer behaviour.

Nachteile:

The platform is quite technical and not very intuitive. It is a steep learning curve.

Marketo Engage helps me track and manage marketing campaigns seamlessly.

Vorteile:

The customization options and automation features are game-changers.

Nachteile:

The learning curve is steep, and the interface can be overwhelming at first.

Marketo Engage has helped me streamline my marketing efforts and improve customer engagement.

Vorteile:

The software offers robust automation and personalization features, making it easier to nurture leads and drive conversions.

Nachteile:

The reporting and analytics features could be more user-friendly, as navigating through data can be overwhelming at times.

Marketing strategies with great impact on our sales.

Kommentare: Marketo Engage has allowed us to automate the different advertising campaigns focusing on the different needs of our clients, we have improved the acquisition of new clients and increased sales, we have been using it for 3 years and we have intensified the positive results with great automation in marketing campaigns.

Vorteile:

Marketo Engage is easy to understand software, I really like being able to devise different marketing strategies by segmentation, marketing campaigns are automated, which generates productivity and a greater increase in sales and customers. The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the needs of customers, it is a highly customizable software.

Nachteile:

The price is a drawback for small businesses, but it is the best software to improve marketing strategies in the short term. For large companies, price is not an issue. Marketo Engage capabilities positively increase sales and customers.

good comprehensive marketing automation software

Vorteile:

Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to enhance data sharing and workflow efficiency

Nachteile:

May require customization to fit specific business needs, which can be time-consuming and costly

Self sufficient automation

Kommentare: Overall Marketo Engage has helped enhance my advertising greatly. The value the software brings in its ability to essentially run self- automated is invaluable, saving time and targeting the advertisement in a way that is far more efficient than manual work.

Vorteile:

Marketo Engage is your run of the mill advertisement automation service. Marketo Engage also implements AI and allows for extensive use of AI when marketing. This feature is rare in this genre of advertising and helps stand Marketo Engage from its competitors, as will it help your product be advertised in its own unique and memorable way. The AI also helps targets aspects of advertising it considers needs improving and is capable of learning as it goes along, spotting customer trends and clickthrough rate trends. The analytics Marketo can offer also mirror conventional analytics with clickthrough rate and overall views being shown in a clear and simple way for manual improvements to advertising.

Nachteile:

Marketo Engage excels in its AI component. As a result, it is necessary to give the application time to acclimatise to your advertisement style and efficacy. The AI does work best after around 1-2 weeks and so you may not see many effects before then. In order to get the best efficiency, it is also recommended that you use a wide range of Adobe products which could require some business restructuring.

it is a comprehensive marketing automation platform designed to help businesses.

Kommentare: it is well-regarded by marketers and businesses due to its comprehensive set of features and benefits, and its ability to help businesses improve their engagement with their target audience, generate more leads and conversions, and measure the success of their marketing efforts.

Vorteile:

Marketo Engage is ideal for businesses of all sizes and across a range of industries, making it a flexible and versatile solution for modern marketers.The platform offers advanced segmentation and personalization capabilities, allowing marketers to target their messages to specific segments of their audience based on demographics, behaviors, and interests.

Nachteile:

Marketo Engage is not the most affordable marketing automation platform on the market. The cost can be a barrier for small businesses or those with limited marketing budgets.Some users have reported that Marketo Engage can be complex to use, particularly for those who are new to marketing automation. The platform's advanced features and capabilities may require a steep learning curve for some users.

A marketing automation platform that helps businesses engage with their customers and prospects.

Kommentare: Marketo Engage is a powerful marketing automation platform with many useful features. However, it may not be the best fit for everyone, especially those who are new to marketing automation or have a limited budget.

Vorteile:

It can automate many different aspects of your marketing campaigns, from lead generation to lead nurturing, and even lead scoring. The platform is very flexible, so you can customize it to your specific needs. You can create your own campaigns, workflows, and email templates, or use pre-built templates and workflows provided by Marketo.

Nachteile:

Can be overwhelming for new users. The platform has a steep learning curve and can take some time to get used to. It may require some technical knowledge to fully utilize all of its features.The platform can be expensive, especially for small businesses or startups. The pricing can be prohibitive for those on a tight budget.

The best for your marketing automation

Kommentare: Based on my own positive experience with marketo I would highly recommend to users

Vorteile:

Marketo helps me generate leads and prospects to increase my customer database. The interface is easy to use, best application in automating tasks

Nachteile:

marketo works well for me I haven't had any problems yet

Marketo a Total Integration Tool.

Kommentare: We use Marketo primarily to stop form submission automation as well as data cleansing, and of course we owe Marketo an important part of our automation. We also pay additional money to be able to use their templates and thus create a landing page and of course have the templates within the emails. All this was done at the expense of a long time, which is the main factor to invest in Marketo, but after learning how to use and take advantage of the software in a good way, the results were magnificent.

Vorteile:

Among the many impressive features that Marketo has, its integrations stand out, which are an important factor in obtaining a complete service that fully satisfies the requirements of the company, has integrations with many different software and also has the ability to integrate with third parties to through Zapier making it a full integration tool. The user interface is very flexible and can be configured according to the data flow of the company or the portfolio of clients and potential clients. Through Marketo, much of the information that reaches the company can be automated, thus bringing the data to Salesforce in a clean way.

Nachteile:

It has a somewhat long learning curve that makes it essential to have some help before being able to use the program to its full potential, so technical support plays a preponderant role in the software. In addition, the system must be configured through an API connection, which makes it quite a cumbersome process. Although the interface has great flexibility, it can be confusing when starting out due to its main focus, which is undoubtedly the database for the software, but once learned it is a fast path to success.

Marketo Looks Simple but Isn't

Kommentare: We leverage Marketo mostly for marketing operations. From an email deployment standpoint or form conversion standpoint it's been sub par. It's hard to work with and has a lot of bells and whistles that I'm not truly convinced are worth while.

Vorteile:

I like how the folder system keeps all elements of a campaign together and allows you to easily replicate similar types of campaigns. I also like how easy it is to see the success indicators all rolled up into one space. The ability to A/B test and the like is simple to set up.

Nachteile:

Every feature has a quirk that you might only find out after the fact and becoming a power-user is nearly impossible without hiring a consultant to help you. The trainings on Marketo are superficial and LONG and really don't help much from an onboarding prospective.

My experience with Marketo

Vorteile:

Marketo is a great marketing tool that allows automating repetitive marketing activities. I am using Marketo since 4 years. We use it to improve our lead generation process and we integrated Marketo with Salesforce. We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps. We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings. Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily - smart lists - they allows to target a specific audience and continuously been fed with new members that match the criteria.

Nachteile:

- Integration with MS Dynamics: we started with MS dynamics CRM and the integration is not seamless as the integration with Salesforce. We had unresolved issues for 3 years until we decided to move our CRM to Salesforce. - Consulting Services: we started our project with direct Marketo consulting services but our project manager was not responsive and we had the impression that each PM had too many customers to manage and do not have the time to dedicate the right effort to each project. For this reason, we moved our project to an external consultant firm and the results are much better. - Support: the response time of the standard support is not quick and usually it takes some days to resolve it. - Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page) - Reporting: the reports are very basics