--- description: Detaillierte Informationen über Shopify zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools dank Capterra Austria. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Shopify Kosten, Erfahrungen & Bewertungen - Capterra Österreich 2026 --- Breadcrumb: [Startseite](/) > [Onlineshop Software](/directory/3/ecommerce/software) > [Shopify](/software/83891/shopify) # Shopify Canonical: https://www.capterra.at/software/83891/shopify Seite: 1 / 270\ Zurück: [Nächste Seite](https://www.capterra.at/software/83891/shopify?page=2) > Shopify ist eine Handelsplattform, die es jedermann leicht ermöglicht, online, in einem Einzelhandel und überall dazwischen zu verkaufen. Ab 14 $ > > Bewertung: **4.5/5** von 6707 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Shopify? Kleine bis mittelgroße Unternehmen wählen die Standard-Pläne und Großunternehmen Shopify Plus. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.5/5** | 6707 Nutzerbewertungen | | Bedienkomfort | 4.5/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.4/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.3/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.4/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Shopify - **Region**: Ottawa, ON, Kanada - **Gegründet**: 2004 ## Gewerblicher Kontext - **Startpreis**: $ 29,00 - **Preismodell**: (Gratis Testen) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert, Android (mobil), iPhone (mobil), iPad (mobil) - **Unterstützte Sprachen**: Chinesisch, Chinesisch (traditionell), Deutsch, Dänisch, Englisch, Finnisch, Französisch, Italienisch, Japanisch, Koreanisch, Niederländisch, Norwegisch, Polnisch, Portugiesisch, Portugiesisch, Portugiesisch, Schwedisch, Spanisch, Thailändisch, Tschechisch, Türkisch, Vietnamesisch - **Verfügbare Länder**: Australien, Brasilien, China, Deutschland, Dänemark, Finnland, Frankreich, Indien, Italien, Kanada, Mexiko, Niederlande, Nordkorea, Norwegen, Polen, Portugal, Schweden, Spanien, Südkorea, Thailand und 5 weitere ## Funktionen - Angebotsmanagement - Auftragsmanagement - Berichterstattung / Analyse - CRM-Systeme - Catalog Management - Datensicherheit - E-Commerce-Management - E-Mail Marketing - Einkaufswagen - Elektronische Zahlungen - For Small Businesses - Geschenkkarten-Management - Inventarverwaltung - Mehrere Zahlungsmöglichkeiten - Mobiler Zugriff - Multichannel-Marketing - Payment Gateway Integration - Rabattmanagement - Retourenmanagement - SEO-Management - Third-Party Integrations - Verkaufsberichte - Versand-Management - Website-Management - Zahlungsoptionen ## Integrationen (24 insgesamt) - Birdeye - Brevo - Constant Contact - Cyfe - Extensiv Order Management - Google Ads - Google Analytics 360 - Instagram - Kissmetrics - Klaviyo - Mad Mimi - Mailchimp - Meta for Business - Oberlo - PayPal ... und 9 weitere Integrationen ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - 24/7 Live-Support - Chat ## Category - [Onlineshop Software](https://www.capterra.at/directory/3/ecommerce/software) ## Ähnliche Kategorien - [Onlineshop Software](https://www.capterra.at/directory/3/ecommerce/software) - [Warenkorb Software](https://www.capterra.at/directory/30848/shopping-cart/software) - [Onlineshop Software für kleine Unternehmen](https://www.capterra.at/directory/31259/small-business-ecommerce/software) - [Zahlungsabwicklung Software](https://www.capterra.at/directory/30232/payment-processing/software) - [Kassensysteme für Einzelhandel](https://www.capterra.at/directory/31656/retail-pos-system/software) ## Alternativen 1. [WooCommerce](https://www.capterra.at/software/187800/woocommerce) — 4.5/5 (1047 reviews) 2. [Wix](https://www.capterra.at/software/169007/wix) — 4.4/5 (10764 reviews) 3. [Squarespace](https://www.capterra.at/software/143461/squarespace) — 4.6/5 (3417 reviews) 4. [NetSuite](https://www.capterra.at/software/135757/netsuite) — 4.2/5 (2063 reviews) 5. [Odoo](https://www.capterra.at/software/135618/odoo) — 4.2/5 (1323 reviews) ## Nutzerbewertungen ### "Schrott\! Funktioniert überhaupt nicht\!" — 1.0/5 > **Jörg** | *17. Jänner 2025* | Einzelhandel | Empfehlungsbewertung: 0.0/10 > > **Vorteile**: Nichts, unübersichtlich und bedienerunfreundlich. > > **Nachteile**: Man versucht, sich auf Plattformen zu positionieren, plötzlich heißt es dann wieder "wird nicht unterstützt", warum auch immer. > > Nutze seit gut 2 Wochen das reduzierte Angebot und habe für hervorragende Produkte nicht einen Kunden als Traffic in meinen Shop bekommen. Werde wieder kündigen. ----- ### "Fluch und Segen mit Shopify System" — 5.0/5 > **Yilmaz** | *15. Oktober 2024* | Sportartikel | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: Schneller Aufbau des Webshop-Systems und die Preise der Pakete > > **Nachteile**: Manche Pakete sind zu teuer und der Support oft nicht in der Lage das Problem zu lösen\! > > Wir hatten einige Probleme mit Übertragungen der Bestelldaten zu unserem ERP System, Unbezahlte Bestellungen wurden als "bezahlt" übertragen, was intern enorme Probleme mit sich gebracht hat. ----- ### "Extremely simply held which has its pros and cons" — 4.0/5 > **Niklas** | *29. November 2024* | Gesundheit, Wellness & Fitness | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: Shopify is very simple and intuitive. It is perfect for people who are just starting out in the E-Commerce branch. > > **Nachteile**: Despite Shopify being very intuitive and easy to handle, I still have to criticize this simple approach, as you reach your limits, concerning personal customization, very fast. This is particularly painful when it comes to doing SEO on Shopify where you are very limited\! > > Overall I still have to say that Shopify is an amazing tool for entrepreneurs who want to reach a broader audience. It is simple to set up and the admin view shows everything you need at one quick view. ----- ### "A Powerful Platform for Growing E-Commerce Brands" — 5.0/5 > **Gary A** | *24. Juli 2026* | Bekleidung & Mode | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: What I like most about Shopify is how easy it is to launch and manage an online store, even without extensive technical knowledge. The platform provides everything needed to run an e-commerce business in one place, including website hosting, product management, payment processing, shipping integrations, and marketing tools. As a growing brand, I appreciate the wide range of themes and apps available, which make it easy to customize the store and add new functionality as the business expands. Shopify also integrates seamlessly with social media platforms and sales channels, allowing us to reach customers wherever they shop. Another major advantage is reliability. Shopify handles security, updates, and performance behind the scenes, so I can focus on growing my business rather than maintaining the website. The user-friendly dashboard, mobile app, and detailed analytics make day-to-day operations straightforward and efficient. > > **Nachteile**: While Shopify is an excellent platform overall, one of the main drawbacks is that costs can add up as your business grows. In addition to the monthly subscription, many advanced features require paid apps, which can significantly increase operating expenses over time. I also found that some customizations require knowledge of Shopify's Liquid coding language or the help of a developer, particularly when making more advanced changes to themes and functionality. While the platform is very user-friendly for everyday tasks, there can be limitations when trying to create highly customized experiences without technical expertise. Another minor frustration is that certain features and reports are only available on higher-tier plans, which can make it difficult for smaller businesses to access the tools they need without upgrading. > > Overall, my experience with Shopify has been very positive. The platform has provided a reliable and scalable foundation for growing my business, making it easy to manage products, process orders, and reach customers through multiple sales channels. The user interface is intuitive, which allowed me to get my store up and running quickly without needing extensive technical knowledge. As my business has grown, Shopify has continued to meet my needs through its extensive app ecosystem, customization options, and integrations with marketing and social media platforms. The platform is consistently updated with new features and improvements, helping merchants stay competitive in an evolving e-commerce landscape. While there are some additional costs associated with premium apps and advanced features, the overall value, reliability, and ease of use make Shopify a platform I would confidently recommend to other entrepreneurs and growing brands. ----- ### "Why Opklopper uses Shopify for D2C, B2B and hybrid commerce" — 5.0/5 > **Simon** | *13. Juli 2026* | Internet | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: As an e-commerce agency and Shopify Plus Partner, Opklopper uses Shopify for professional online store builds, redesigns, replatforming projects and ongoing optimization. What we like most is that Shopify combines ease of use for merchants with the flexibility needed for serious e-commerce growth. Shopify works well for D2C, B2B and hybrid commerce brands that need a scalable platform for product management, checkout, payments, shipping, international commerce, apps, integrations, UX/UI improvements and CRO. > > **Nachteile**: Shopify is not always the cheapest option, and advanced setups require proper planning. B2B logic, ERP/PIM/POS integrations, international markets, tracking, redirects, product structure and custom UX/UI should not be treated as a simple plug-and-play setup. To get the best result, Shopify needs a clear strategy, a solid implementation partner and ongoing optimization. > > At Opklopper, we work with Shopify and Shopify Plus for ambitious D2C, B2B and hybrid commerce brands in the Netherlands and Belgium. We use Shopify for new webshop builds, redesigns, replatforming projects, migrations and ongoing webshop optimization. Our experience is that Shopify gives growing brands a reliable foundation for product management, checkout, payments, shipping, content, tracking, apps, integrations and international growth. It is especially strong when a brand wants to move away from a less flexible platform and needs a more scalable, manageable and conversion-focused commerce setup. Shopify works best when it is implemented with the right strategy. For serious brands, the value is not only in the platform itself, but in how the storefront, UX/UI, product structure, data, redirects, tracking, integrations and customer journey are set up. Overall, Shopify is one of the strongest e-commerce platforms we work with for brands that want to grow professionally online. It is a strong fit for new builds, redesigns and replatforming projects where scalability, usability, performance, conversion and ongoing optimization matter. ----- Seite: 1 / 270\ Zurück: [Nächste Seite](https://www.capterra.at/software/83891/shopify?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.at/software/83891/shopify) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Strukturierte Daten